In the world of eCommerce, many new stores struggle to get even a small piece of the market. When you are running an eCommerce store, marketing is the biggest part of your job, and it has the most direct impact on your bottom line. As any seasoned eCommerce veteran will tell you, your online store needs a sustainable, long-term marketing strategy in place, instead of short-term growth hacks. With this in mind, here are 10 solid startup marketing ideas to bootstrap your ecommerce store.
Marketing Ideas for Startups
1. Launch contextual marketing campaigns
Contextual marketing campaigns are aimed at nurturing prospect relationships, and making people more likely to buy. Any info that you gather about your customer’s profiles, behaviors, and context can help you deliver highly relevant, and personalized content to the right person at the right time.
You can gather this data by:
- Setting up analytics on your online store and tracking user behavior
- Asking your store visitors and customers to fill out a form/survey
- Using a marketing automation system in the back end
2. Promote user-generated content
Online consumers tend to place more trust in reviews, ratings, photos and other forms of user-generated content than they do in the traditional modes of marketing and advertising like TV and radio. Shoppers want first-hand experiences of customers who’ve already purchased that product. This is primarily because they people believe user reviews are more authentic and credible than an ad-campaign.
3. Build more relationships and partnerships
Do you know any online store owner or offline business that sells a complementary product? Partnering with them to sell packages/bundles could help new customers gain awareness of your store, and drive new traffic to your site. It won’t cost you or your partner anything extra, and yet you will both benefit by bringing new customer awareness to each business’s online presence.
4. Create videos that show customers how to use your products
YouTube channels are certainly a fun way to connect with your potential customers. People love the interactiveness of how-to videos, tutorials, and glimpses behind the scenes. Peeking behind the curtain makes people feel like they are getting to know you, and therefore they’ll be more confident about buying from you.
5. Give away products, and create a buzz
You can offer your products for free or dirt cheap in exchange for a glowing testimonial or review. Think ‘review bloggers’! The more of a following these reviewers have, the better. For just the cost of your product, you’ll be able to reach a wide audience. You can also host giveaways on social media to generate buzz. Something as simple as asking people to share a photo of your product in exchange for an entry to win said product could create a pool of raving fans. Speaking of social media …
6. Drive engagement with your audience on social media
You don’t need to spend hours on end daily to promote your online store via social media channels. In fact, some of the best social media campaigns take less than an hour per day to execute. Keep it simple by beginning with the platform your target market is most likely to hang out on. The key is not to have a dormant site. Respond to inquiries, comments, and reviews.
7. Segment and target key audience personas
Identify who is visiting your online store, and then cater directly to them. You can then create ad campaigns that speak to this type of person, showing them relevant content that would make them more likely to buy.
8. Launch an affiliate program
Joint venture and affiliate marketing campaigns encourage other people to sell on your behalf. They take a commission and you get more customers. It’s a win-win. Some affiliate marketers have large email lists that you might not yet have. By giving them a portion of the proceeds, they are doing all the heavy lifting for you.
9. Build your own email list
Email marketing is one of the best marketing channels for driving targeted traffic to your store. For someone to give you their email address, they are likely already interested in your product, making it that much easier to convert them into customers. And, email gives you enough space to mention things that you just can’t fit into a post on social media.
10. Launch your store on multiple platforms
From Ebay to Amazon, Etsy to Shopify, there are many options for hosting an online store which can act as an extension to your main store. Large platforms such as these may make it easier to spread brand awareness, while allowing you the opportunity to drive traffic back to your personal website.
While running marketing campaigns isn’t the only way to guarantee your online store’s success, it’s a great way to put your brand name out in front of hordes of potential customers that are still out of your reach. If done correctly, you can leverage the store’s brand awareness by launching unique digital marketing campaigns. Always remember that ideas for marketing campaigns, especially for startups, should aim at inviting, encouraging, and rewarding customers for engaging with your business. Keep relationship building at the forefront and your marketing efforts will be rewarded in no time.