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5 of the Best Penetration Pricing Examples
In a market heavily driven by consumer trust and brand loyalty, many consumers are reluctant to switch brands or try new products. The barriers to entry in a retail market…
How To Drive Price Perception and Deliver the Walmart Value
With industry leaders like Walmart, Amazon, and Target setting the standard, matching your prices in real-time is becoming an increasingly difficult task. These big-name brands shrewdly utilize powerful proprietary algorithms…
Smarter Assortments Are The First Step Towards Sustainability
With the current state of the retail landscape, merchants everywhere would be wise to take a long, hard look at their business models. Generally speaking, the reason for doing so…
Why Prime Day is good for your business
When Amazon first introduced the world to Prime Day back in 2015, they flipped the eCommerce world right on its head. It started simply as a 20th-anniversary celebration promoting their…
How To Marie Kondo Your Retail Pricing
Through “The Life-Changing Magic of Tidying Up,” Marie Kondo has transformed countless lives, both materialistically and psychologically. If only she could transfer that same power over to the eCommerce scene….
Enforcing a Robust MAP Policy to Protect your Brand Reputation
With the precarious state of today’s eCommerce landscape, your brand’s reputation is at risk… And so are your profits. As it currently stands, thousands of unchecked resellers are threatening the…
How to Curtail the Deep Discounting Cycle Plaguing Retailers
Amid the grim economic landscape of the recession, many retailers turned to deep discounting as a means to combat weak demand and shrinking profit margins. This provided a much-needed injection…
Deep-Dive into UK’s Supermarket Assortments Ahead of Brexit
With increasing uncertainty about the impact of Brexit across the United Kingdom, there are major concerns about food security. Prominent UK grocers have increased the cumulative food supply across categories…