Till date, it was just the promise of big data. The fact that big data has great predictive power compelled many organizations to adapt to it. Companies started taking notice of the potential of big data. Slowly but surely, big data and its many complimentary benefits have grabbed eyeballs.
New methods are being discovered daily, to grab customers’ attention. Big data analytics has given wings to organizations. Be it sales, logistics, customer retention, etc, big data analytics delivers. With the promise of prediction, especially in retail sales, Amazon came up with concepts like drones to quicken delivery time.
Kudos to efficient service! As if that was not enough, they recently came up with anticipatory shipping. Sounds intriguing?! That is because it is…
Amazon has a large store of customer data. So much so that it can predict who will buy what and when, successfully. Amazon has been able to use its’ customers data effectively as well. Pegging what you, as a customer will buy and then giving you the right incentive to buy it, is something they have perfected.
Recently, the company gained a new patent, for ‘anticipatory shipping.’ This system allows Amazon to send items to shipping hubs in areas where it believes said item will sell well. This will not only pronounce a new frontier in the area of delivery times, it will also, essentially, put the online vendor ahead of its real-world counterparts.
Brick and Mortar Stores will, quite simply, be outclassed, if this works. There is no way that a physical store can predict what a customer will buy. Yes, experience of the sales person may enable them to understand their consumer. But locating what they will like before the customer knows it, is ambitious at best.
Amazon will know what you like before you know it yourself. As astounding as this sounds, it is not impossible with big data. Amazon plans to box and ship products it expects customers to buy preemptively, based on previous searches and purchases, wish lists, and how long the user’s cursor hovers over an item online.
The company may even go so far as to load products onto trucks and have them “speculatively shipped to a physical address” without having a full addressee. Of course this may be a bit too ambitious, and the customer may not behave as predicted. But there is as much a chance of success as there is of failure.
Imagine, as a customer, clicking certain products online, just clicking, and then receiving the same. In most cases, if the need is there, it will certainly be well received. Whether a success or a failure, this new trick that Amazon has up its sleeve is sure to leave its competitors behind.
At IntelligenceNODE, we cannot wait to see the results that this particular initiative will bring if put into motion!