What IKEA Can Teach You About Retail Cash Flow

Have you ever wondered what are the secrets of efficient back-end operations, seamless supply chains and almost inexhaustible cash flows of large retail companies like IKEA? Well, we have, and what we found out will expand your horizons and help you grasp what it takes to have an efficient cash flow mechanism. Elements of an efficient cash flow incorporate more than one component and in and of itself, cash flow cannot exist without management systems in place. Obviously, the most efficient management system can be found in IKEA, a retail giant with €34.2 Billion (with a capital B) in sales in 2016.

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What You Can Learn From Zara’s Product Controversy

Global fashion retailer Zara recently caused a public uproar following accusations that the brand copied the work of independent artists. Last week, Los Angeles-based artist Tuesday Bassen announced on her instagram account that she had filed an official complaint against Zara for copyright infringement. She joins at least a dozen artists who allege Zara stole their designs, adding their work to products without the permission or compensation of the artists.

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Craft Stories, Not Products!

 

This is a picture of the back cover of Comedian, TV host, Ellen DeGeneres book, named ‘Seriously…I’m Kidding.’ We all read books- and the back cover actually is pretty instrumental when it comes to deciding whether to buy that book or not. And let’s admit it, just reading something so different on the back cover of a book is intriguing enough, that one’s curiosity is piqued. Ergo, let’s buy that!

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The Power of the Brand Mapping/Positioning in Retailer’s Life

 

Kit Kat, Hersheys, Snickers, MnMs, Cadbury, (okay… so we love chocolate), Pepsi, Coca Cola, Parle-G, Bournvita, Parachute Hair Oil, Complan, Tata Salt, Johnson’s Baby, etc. What do these names have in common? Everyone knows them, and what they stand for. Most of these are all items of daily use or for quick consumption- most, in India still can be brought for 50 Rs. Or less. But they are institutions that we have grown up with- just like our religions. We know them like a good friend who was with us and still is. They are BRANDS.

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