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Deep Discounts or Everyday Low Prices: Which Strategy…

If you’re a retailer in the twenty-first century, chances are that you’ve come across the terms ‘deep discounts’ and ‘everyday low prices.’ Convenience stores, e-retailers, and brick and mortar stores alike face this dilemma; to go with consistently lower prices, or try an ad campaign with occasional sales and promo offers. In the US, most […]

Decoding Shopper Behavior with Data Science

Can data science and calculated marketing strategies really keep up with the fickle emotions of shoppers? There’s no formulaic approach to help retailers predict the whims of consumers. But there are some behavioral patterns every business must know if they want to cover all bases, and avoid missing out on a potential POS. AI cannot […]

Does Retail Get Millennial Moms?

The struggle is real, people. Millennial moms are exhausted and busier than ever, juggling work and family while creating cherished memories during a scrumptious, Pintrest-worthy stage of life. Simultaneously, millennial moms represent a fierce force that’s reinventing retail. These savvy shoppers are disrupting this sector with their vocal demands and strong social influence. That’s why […]

Merchandising Wins: 5 Tools To Get Shoppers To…

Consumers are ravenous for a great shopping experience and proven practices can help retailers add sizzle to their offerings. In fact, boosting sales per customer is easier than retail companies might expect. During these final weeks of 2017, retailers can boost “share of wallet” by appealing to consumers’ needs, emotions and senses. Here are five […]

9 Tricks to Delighting eCommerce Customers

Sure, the customer experience has always been a key aspect of any sales-driven business. Yet, the proliferation of eCommerce and the fact that seemingly limitless retail options now exist has made putting customers first not only a priority but, in fact, the most important aspect of your business. Delighting eCommerce customers — that is, providing […]

How to Turn Live Chats into Customers for…

Because consumers have come to expect personalized service in virtually every area of the retail experience, live chats have become an increasingly popular way to connect directly with existing customers and prospects alike. Naturally, eCommerce sites are particularly well-suited to this approach, and live chat is an invaluable tool to develop brand loyalty and long-term […]

How to Maximize Direct-to-Customer Order Fulfillment

As technology has increased the capability for businesses to deliver orders to customers in a more and more timely fashion, so too have consumers come to expect their packages to arrive faster and for a lower shipping cost (or even free). eCommerce businesses have felt the pressure to bolster their order fulfillment processes perhaps more […]

Showrooming and Webrooming: Moving beyond buzzwords

Showrooming is the practice where shoppers examine items during store visits, but choose to buy them online because they are cheaper there. Online retailers are in a position to offer better deals as they don’t have to bear the same operational costs as their brick-and-mortar counterparts. Effectively, traditional retailers unwittingly act as showrooms for ecommerce […]

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