Consumers are ravenous for a great shopping experience and proven practices can help retailers add sizzle to their offerings. In fact, boosting sales per customer is easier than retail companies might expect. During these final weeks of 2017, retailers can boost “share of wallet” by appealing to consumers’ needs, emotions and senses.
Here are five ways to maximize your retail sales across channels.
Continue reading “Merchandising Wins: 5 Tools To Get Shoppers To Spend”
Sure, the customer experience has always been a key aspect of any sales-driven business. Yet, the proliferation of eCommerce and the fact that seemingly limitless retail options now exist has made putting customers first not only a priority but, in fact, the most important aspect of your business.
Delighting eCommerce customers — that is, providing such comprehensive and mindfully strategic service that they are enticed to return time and again to your business — is such an indispensable benchmark that it may be worthwhile to re-evaluate your existing processes to tailor them specifically to this objective. Here are some of the best ways to do just that. Continue reading “9 Tricks to Delighting eCommerce Customers”
Because consumers have come to expect personalized service in virtually every area of the retail experience, live chats have become an increasingly popular way to connect directly with existing customers and prospects alike. Naturally, eCommerce sites are particularly well-suited to this approach, and live chat is an invaluable tool to develop brand loyalty and long-term customer relationships. Continue reading “How to Turn Live Chats into Customers for Your Ecommerce Store”
As technology has increased the capability for businesses to deliver orders to customers in a more and more timely fashion, so too have consumers come to expect their packages to arrive faster and for a lower shipping cost (or even free).
eCommerce businesses have felt the pressure to bolster their order fulfillment processes perhaps more than most other businesses. After all, online retailers need to compete not only with each other, but in many cases, with traditional brick-and-mortar stores as well. Direct-to-customer order fulfillment may be a complicated game, but luckily, more and more tools have become available to assist eCommerce businesses.
Continue reading “How to Maximize Direct-to-Customer Order Fulfillment”
Showrooming is the practice where shoppers examine items during store visits, but choose to buy them online because they are cheaper there. Online retailers are in a position to offer better deals as they don’t have to bear the same operational costs as their brick-and-mortar counterparts. Effectively, traditional retailers unwittingly act as showrooms for ecommerce portals.
Continue reading “Showrooming and Webrooming: Moving beyond buzzwords”
In times of old- all fashion was custom. Apparel had to be designed or sewn by hand. It was only when social disparities started blurring that businesses started selling mass produced apparel; and people started buying it.
The industrial revolution brought standardization to the apparel markets. From gathering raw materials to creating standard fits- the industry has scaled new highs every year. The global fashion industry revenue, circa February 2015, has gone up to USD 1.2 trillion.
Continue reading “From Mind to Mobile- Why Insights Matter for Online Fashion Portal”
The splashes of red and romance in the air- Valentine’s Day is when all and sundry capitalize on love. Love is the music of the soul- at least that is what numerous ads will have us believe. 14 February may fall on any day of the week; but we are prepared for it, even before the month of February begins.
At IntelligenceNODE, we have been looking at the various ways that love is built up into the best commodity there is. And why not! Valentine’s Day is an opportunity for you, the retailer, to gift the carefully crafted dreams of the people, by the people and for the people, to them.
Continue reading “Valentine’s Day: Why Romance Is A Blessing For Retailers?”
Mobile is becoming the integrated platform to get almost everything done today. And retailers are very aware of this fact. A lot of know- how, reports and miscellaneous facts exist online and offline about mobile platforms.
This knowledge is now becoming a healthy return on investment for many businesses. Consumers are now using mobile devices to shop, exchange ideas and create personal histories. Ecommerce websites and etailers are cashing in on this deluge.
Continue reading “How Mobile Commerce Reshaping Consumer Behavior”