5 Brilliant Ways to Get People To Spend More

Consumers are ravenous for a great shopping experience and proven practices can help retailers add sizzle to their offerings. In fact, boosting sales per customer is easier than retail companies might expect. During these final weeks of 2017, retailers can boost “share of wallet” by appealing to consumers’ needs, emotions and senses.

Here are five ways to maximize your retail sales across channels.

  1. Emails work better than you think

Why wait for shoppers to come to you, when you can go to them? Email marketing campaigns give retailers a powerful, direct and personalized way to engage their audience.

Marketing sherpa survey
MarketingSherpa Survey : 72% Communication happen through Email

What’s better, consumers actually prefer to receive emails from companies – more than any other form of communication. While it sounds counter-intuitive, a MarketingSherpa study found 71% of American adults prefer to communicate with companies via email. That exceeds social media, text messages and phone calls combined.

Email’s prevalence and popularity also gives retailers the opportunity to meet consumers where they already spend their time. At any given moment, more people are logged in on email than social media. Adobe reports we are spending 17% more time in our inboxes compared to last year.

Targeted email campaigns can solve common omnichannel pain points. Consider Amazon’s emails alerting shoppers to timely sales, such as “Save up to 54% today!” and “”Save $5 on Whole Foods Market products.” Amazon also gently reminds consumers their abandoned cart items and recommends products according to recent browsing and buying patterns.

For your e-commerce site, use your consumer data insights to send targeted email campaigns. Email can enage and retain your customers, and influence them to keep coming back to buy more.


  1. Navigation is a science


A thoughtful, well-designed route to checkout, including effective in-store and online layouts, can maximize impulse buys. For instance, tucking away essentials and utility buys amidst impulse buys is a classic trick retailers often use.

Can your website architecture mimic this approach? Using strategic balance, design the shopper’s journey by sprinkling in enough deals and product highlights to entice them to buy. Also refrain from offering too many options. Excessive promotions can annoy shoppers, driving them to abandon their carts, which is easier to do online than in stores.

Target store next generation design
Next Generation Target Store


Retail store experts study how we walk around and grab products, then design the store layout to spark sales. Constant layout changes can also pleasantly baffle shoppers into noticing new merchandise. Since our youth, we have been conditioned to derive joy from receiving new things.That’s why shoppers often savor the surprise and delight of discovering what’s “new and “now.” We even share our novel treasures with our Instagram and Facebook friends.

To drive excitement, Target is investing in store improvements over the next three years to create a fresh new look. Changes include curved center aisles for greater visibility and two entrances for easier access.  Bold window displays also add immediate emotional impact to boost buying behavior.

On your e-commerce site, how can you use navigation to entice shoppers without overwhelming them as the browse for products?


  1. Trials and Demos: Not-so-free samples


Freebies are the best ads and salespeople for your product, consistently boasting effective response rates. By giving customers free trial packs, the retailer or brand demonstrates their confidence in the product’s quality and performance. Sampling also reminds the customer that the power of decision lies with them, and they can feel assured the product is tried and tested.

Starbucks free beverage samples
Starbucks’ offers free beverage samples


The priniciple of reciprocity is at play here. When customers receives something for free, they feel compelled to give back (buy buying merchandise) to bring balance to the relationship. Shoppers even “feel a level of social ‘pressure’ to make a post-sample purchase.”

That’s why Costco is committed to free food sample and Starbucks’ offers free beverage samples. Yet successful sampling goes beyond edibles and packaged grocery. Beauty and personal care items work too. Samples of swanky Orogold Cosmetics moisturizer prompts shoppers to try it in the hopes they invest in a full container.

Companies aren’t giving samples away for altruism – it’s full-on capitalism, as there’s a direct link between samples and sales. Despite the cost of giving items away for free, sampling pays off. Retailers have boosted sales by as much as 2,000% by initiating low-risk product trial to earn consumer confidence.
When a shopper places an online order, could your company throw in free samples to promote trial and brand trust?


  1. Check-out Aisles


Let’s be real: One of the most dreaded parts of a shopper’s in-store journey is the time-sucking checkout line. Yet this point-of-sale experience represents a lucrative opportunity for retailers to invigorate bored shoppers. Showcasing a rainbow of attractive travel packs, accessories and single-use products awakens their senses as they wait.

To spark spontaneous purchasing, retailers have strategically placed affordable items along the checkout lanes since the 1950s. It’s an effective practice, too. A.T. Kearney found 40% of shoppers spend more money than they had planned to spend in store.

Distracting in-store customers with impulse products works best with a single serpentine line. (Multiple lines for multiple registers are less effective). That’s because retailers can create more shelf space for diverse impulse products, which every customer sees.

On your e-commerce site, can you make the checkout process helpful and alluring. For instance, can you add colorful reminders of affordable impulse purchases?


  1. When it comes to delivery, “free” is the magic word


Ideally, fast and free is where it’s at in e-commerce. Setting a minimum spending threshold for free delivery can work wonders for online retail. So can incremental spends tied to expedited shipping.

One report found 93% of survey respondents said free shipping encouraged them to buy more online. Another study found a 48% increase in new customer acquisition with a select free shipping offer.

Consumers now expect free shipping, which has evolved into a competitive necessity for online retailers. Forbes recently declared that “for all retailers, the future is fast, free shipping.” Shipping fees can act as obstacles on the path to purchase. Removing such costs can make the transaction much more desirable to increasingly savvy shoppers.

In e-commerce, companies must now “pay to play,” so incurring delivery expenses is now a common cost of doing business. Can your website get in the game by offering the free delivery consumers now expect?


Ultimately, simple solutions lie within retailers’ grasp to increase revenue by improving the customer experience, both in-store and online. Use emails, navigation tactics, sampling, checkout opportunities and free delivery. These tactics will add sizzle to your offerings and keep customers hungry for more.



9 Tricks to Delighting eCommerce Customers

Sure, the customer experience has always been a key aspect of any sales-driven business. Yet, the proliferation of eCommerce and the fact that seemingly limitless retail options now exist has made putting customers first not only a priority but, in fact, the most important aspect of your business.

Delighting eCommerce customers — that is, providing such comprehensive and mindfully strategic service that they are enticed to return time and again to your business — is such an indispensable benchmark that it may be worthwhile to re-evaluate your existing processes to tailor them specifically to this objective. Here are some of the best ways to do just that. Continue reading “9 Tricks to Delighting eCommerce Customers”

How to Turn Live Chats into Customers for Your Ecommerce Store

Because consumers have come to expect personalized service in virtually every area of the retail experience, live chats have become an increasingly popular way to connect directly with existing customers and prospects alike. Naturally, eCommerce sites are particularly well-suited to this approach, and live chat is an invaluable tool to develop brand loyalty and long-term customer relationships. Continue reading “How to Turn Live Chats into Customers for Your Ecommerce Store”

How to Maximize Direct-to-Customer Order Fulfillment

As technology has increased the capability for businesses to deliver orders to customers in a more and more timely fashion, so too have consumers come to expect their packages to arrive faster and for a lower shipping cost (or even free).

eCommerce businesses have felt the pressure to bolster their order fulfillment processes perhaps more than most other businesses. After all, online retailers need to compete not only with each other, but in many cases, with traditional brick-and-mortar stores as well. Direct-to-customer order fulfillment may be a complicated game, but luckily, more and more tools have become available to assist eCommerce businesses.

Strategies You Can Use

As always, the direct-to-customer sector brings with it a distinct set of challenges that must be overcome if you wish to maximize your order fulfillment success. How your system operates is key to the output your business will be able to handle and, by extension, how equipped your company will be when your marketing efforts pay off and your customer base explodes. In order to optimize your business, a few essential steps should first be taken. Here are some basic strategies you can start to implement into your business to streamline your direct-to-customer order fulfillment process.

  • Integration is a must: Before you can really make the most of your order fulfillment, you first need to introduce an integrated approach to your various systems, from order capture onward. Eliminating a segregated structure that keeps each element distinct and disconnected gives your business the ability to evaluate the order management and operations on a large scale, and this centralized view is absolutely essential to boost your order fulfillment.
  • Embrace automation to optimize: When it comes to order fulfillment, accuracy and timeliness is naturally paramount. That’s why your business needs to have a fully automated process in place for everything from pricing to fulfillment. This will lend you the competitive advantage you need to help your business soar and the precision to keep customer satisfaction sky-high. You’ll also be in far better shape when order demand requires a higher level of performance than you could previously manage to tackle.
  • Employ location-based strategies: Much of order fulfillment hinges on where your customer is based. Using location data as an integral part of your operation can guide you in deciding where to route deliveries, including local retailers who may be better positioned to meet faster delivery dates. In some cases, this might be a more efficient approach and maintains your platform’s status as the access point. Your customers will thank you for the improved service, and you might even be able to trim costs as a result.
  • Explore order streaming: Order streaming provides your business with the chance to adjust its workload to not only warehouse conditions but also high-priority orders. A tool that rightfully emphasizes customer expectations, order streaming manages equipment and other resources as well as streamlines the period between order capture and fulfillment. In that regard, it can be a tremendous way you can boost productivity and maximize efficiency within your business and provide a better service to your customer base.
  • Personalize to develop your brand: You wouldn’t automatically tie personalization and brand development to successful order fulfillment, but increased options and the ability to easily capture and employ data help you to boost brand loyalty and the likelihood of follow-up orders. Fulfillment starts with establishing a connection with customers that blossoms into a strong relationship. Never forget that your mission doesn’t begin or end with order fulfillment.

For more invaluable insights into how you should approach improving your eCommerce business with automation, check out our eBook, “Key Marketing Automation Strategies for Ecommerce Store Success.”

Automate you e-commerce store ebook CTA

Showrooming and Webrooming: Moving beyond buzzwords

Showrooming is the practice where shoppers examine items during store visits, but choose to buy them online because they are cheaper there. Online retailers are in a position to offer better deals as they don’t have to bear the same operational costs as their brick-and-mortar counterparts. Effectively, traditional retailers unwittingly act as showrooms for ecommerce portals.

Continue reading “Showrooming and Webrooming: Moving beyond buzzwords”

From Mind to Mobile- Why Insights Matter for Online Fashion Portal

In times of old- all fashion was custom. Apparel had to be designed or sewn by hand. It was only when social disparities started blurring that businesses started selling mass produced apparel; and people started buying it.

The industrial revolution brought standardization to the apparel markets. From gathering raw materials to creating standard fits- the industry has scaled new highs every year. The global fashion industry revenue, circa February 2015, has gone up to USD 1.2 trillion.

With such phenomenal growth, and disruptive technologies sprouting up to augment it even further, it is no wonder that the fashion industry stands as a statement of the society it thrives in. At IntelligenceNODE, we are associated with many apparel etailers who take their work to the next level with intelligent insights and innovative ideas.

E tail is no longer about being a formidable online presence; now it is about innovation, reinventing and rediscovering favorites that rule the hearts of people. And as they say, with changing times, one has to adapt, or perish.

In this highly competitive market therefore, we are excited to see the famous online fashion retail portal Myntra shutting its website and going mobile. What a great way to be progressive! Myntra is on course to complete Rs 2,000 crore in sales or gross merchandise value (GMV) for the current financial year. And then, go mobile!

Continue reading “From Mind to Mobile- Why Insights Matter for Online Fashion Portal”

Valentine’s Day: Why Romance Is A Blessing For Retailers?

The splashes of red and romance in the air- Valentine’s Day is when all and sundry capitalize on love. Love is the music of the soul- at least that is what numerous ads will have us believe. 14 February may fall on any day of the week; but we are prepared for it, even before the month of February begins.

At IntelligenceNODE, we have been looking at the various ways that love is built up into the best commodity there is. And why not! Valentine’s Day is an opportunity for you, the retailer, to gift the carefully crafted dreams of the people, by the people and for the people, to them.

We realize that some of the best deals, the whole year round, are on offer in preparation for or on Valentine’s. To cite an example, this year, the city of Newark sold 100 vacant lots for just $1,000 to couples, with the condition that each couple must build a home on its lot within 18 months and become full-time occupants. We think this was a great deal! And an amazing way to build a community, augment the job market, spread some more love…



Consumers are in the zone these days, where experimenting with different products and ideas has become their new way of life. When it comes to gifting that ‘special someone,’ there is no holding back. Consumers are prepared to buy on impulse and at the last minute. The huge rise of mobile usage and online shopping means that mobile increasingly plays a key role in the path to purchase.

Data collected from a random sample of 500 million online shopping experiences showed that retailers gained up to $35.3 million in incremental revenue and experienced an 11% improvement in average order value the week leading up to Valentine’s Day. Total conversions also increased by 24%. All this circa 2013.It has only increased now!

After all, If the Indian Online Retailer Myntra can contemplate going exclusively mobile…

The trend has been mobile was winning. Now it has WON.

-Eric Schmidt, Google


Get personal. Get real. Get recognized. These words seem to be the new mantra. We find that people like to see and feel real- not larger than life- real. And marketers are getting this too. A lot of brands have done just that. Engaging their consumers through the social media- marketers have successfully created product stories.

Be it a cool video series like GAP’s new campaign, where the brand has teamed with The Daniels on GAP’s first Instagram micro-series as part of its Spring “Dress Normal” campaign. Or Hallmark’s #PutYourHeartToPaper Campaign which already has a couple of million views! These ads ensure that conversions happen- online and offline.



Valentine’s Day happens to be one of those holidays tied to emotions. So an element of surprise and generosity are the most important aspects that retailers need to keep in mind while designing their marketing strategies.

Creating an amazing and innovative omni -channel experience is the major target for retailers worldwide, on any given day. But even more so on Valentine’s. And this works online as well as in store. In one example, BloomSnap, a feature found on the online flower marketplace BloomNation, allows customers to see the bouquet of flowers they purchased in the form of a photo sent directly from the florist before the bouquet is shipped.



Valentine’s Day is all about love. But these insights we have come across are for the daily as well we think. As a retailer, you are involved in the amazing business of making sure that love is tangible. After all, who needs cupid when we have you? At IntelligenceNODE, we hope to honor this connection through our link with you!

How Mobile Commerce Reshaping Consumer Behavior

Mobile is becoming the integrated platform to get almost everything done today. And retailers are very aware of this fact. A lot of know- how, reports and miscellaneous facts exist online and offline about mobile platforms.

This knowledge is now becoming a healthy return on investment for many businesses. Consumers are now using mobile devices to shop, exchange ideas and create personal histories. Ecommerce websites and etailers are cashing in on this deluge.

It is not just a passing fad though; it is a way of life. According to forecasts, worldwide business-to-consumer e-commerce spending increased by 20 percent in 2014, reaching $1.5 trillion in sales. Ecommerce has clearly outpaced many other industries today. It has in fact become a medium for most industries to increase their customer base.

Mobile commerce is, for most intents and purposes, user centric. It focuses on the consumer. Everything from aesthetics to ease of use that you might wish for, as the consumer you get it! In fact, after taking years to build an online presence, retailers are only now beginning to cash in on all that hard work.

Continue reading “How Mobile Commerce Reshaping Consumer Behavior”