Raiding the Indian fashion closet for never before insights

 

Given that retail is India’s largest service sector, the future of this vital industry really matters. But how are we to work out what the best ways forward are? Should we listen to the pronouncements of entrepreneurs or designers, or the predictions of analysts or commentators?

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Breaking Down ABOF’s Bold Entry In India’s Fashion Ecommerce Scene With Data Science

Indian conglomerate Aditya Birla Group launched ABOF on 16th of October’15 and entered a space that is dominated by category specialists Jabong and Myntra. When you consider the fact that Aditya Birla is the largest fashion player in India through Madura Fashion and Pantaloons, which were acquired by it in 1999 and 2012 respectively, its foray in fashion e-commerce seems natural. Plus, it’s hard not to be tempted by the traction ecommerce has been getting with a string of multi-million dollar mergers & acquisitions and VC funding activities over the past few years. According to various estimates for the year 2020 from sources like Goldman Sachs & PwC, the Indian ecommerce market is slated to be worth $60 to $100 billion.

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Glimpses- Fashion, Amazon Indian Fashion Week, Data Derivatives

Fantasy, fiction, flirty or flighty, The Amazon Indian Fashion Week in the capital was a delight! And compelling enough, that we have to talk about it!

There was a lot of reinvention at the Amazon Fashion Week. Amazon.in, the Indian portal by the International E tail giant, has been taking baby steps in terms of fashion and apparel in India. But the fashion week was not a baby step, it was a giant leap. And a huge success!

The opening show itself, by Rajesh Pratap Singh, was ‘dauntingly haunting.’ With models dressed in monochromes, the attention was on hospital beds and blood stain colors.

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