Santa will arrive soon, bringing with him Christmas cheer and happiness. The best parts of any celebration, especially at this time of the year, are gifts. Gifts, while spreading love and joy, also happen to be our very own brand of special!
If we look at the history of the world, there has always been one constant – advertising! We have constantly advertised products, services, people, ideas, perceptions, etc.
Of course, today, advertising is all about selling products or services. But is not any kind of propaganda, prejudices, even ideas- a kind of advertisement?
We equate ads with the ones we see on billboards and T.V., hear on radio, etc. The term, ‘advertising,’ has been used by modern day businessmen as an out for selling their product. Students learn advertising in schools and colleges. Special positions are created for them as well. There is a thriving industry that revolves around the term.
Ask any marketer today, and you will hear their stress on the words mobile and tablet. They will tell you that to be successful as a marketer; you need to sink your claws into the mobile pie.
Apps, websites and offliners are all creating tablet and mobile versions of their products so that they can tap the large number of digital consumers out there. ECommerce has slowly evolved in to mCommerce.
The internet has revolutionized the way we think. According to our research, the e-commerce market in India is projected to grow from approximately $720 million in 2012 to $5846 million in 2015. Indian B2C e-commerce is currently valued at $14 Bn, with many commentators predicting it to reach $60-80 Bn by 2025.
Until some time ago, the driving force of eCommerce was the PC and the laptop. But now we see a sudden shift in this phenomenon, in the form of the mobile phone- or more succinctly, smart phones and tablets. IntelligenceNODE believes that the real driver of eCommerce is the mobile. According to research by Kleiner Perkins, in India, mobile internet usage surpassed desktop internet usage in May 2012.
It is tradition in India to eat something sweet before the start of anything new. Earlier, it was Indian sweets or sweetened yogurt. But now, it is often a piece of chocolate.
Chocolate has, many times, been called ‘The Food of the Gods.’ Chocolate- the feel good factor to any situation. It seems recession proof no?