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8 Best Ways to Market Your Product Online

Marketing your product online isn’t what it used to be. In fact, it has gotten a whole lot more difficult to get consumers to notice your business among all the competition. Without a sound marketing strategy to guide you, you’re certain to face an uphill battle simply to establish long-term customer relationships. Yet, hope is […]

What is an eCommerce Marketing Strategy and Why…

Whether you are just getting started on your eCommerce journey or you have already begun building your company, everyone comes to a point where they have to form a solid marketing strategy. There are a ton of do’s and don’ts on the internet regarding this stage in the game and you want to make sure […]

8 Common Dropshipping Mistakes to Avoid

Dropshipping seems to be a no-brainer for retailers in a world that jumps at any opportunity to make a business transaction quick and convenient. It may appear that, now, your only concerns are acquiring your product and marketing with a bit of savvy. Yet, you cannot forget about the customer’s experience if you want to […]

How to Turn Live Chats into Customers for…

Because consumers have come to expect personalized service in virtually every area of the retail experience, live chats have become an increasingly popular way to connect directly with existing customers and prospects alike. Naturally, eCommerce sites are particularly well-suited to this approach, and live chat is an invaluable tool to develop brand loyalty and long-term […]

Facts & Myths of Ecommerce Marketing Optimization

With each passing year, eCommerce is further cementing its status as consumers’ preferred way of shopping. The number of new and existing sites committing the bulk of their marketing efforts on online retail has increased dramatically, and due to this growing competition, eCommerce marketing optimization is more essential than perhaps it ever has been. Yet, […]

How to Define the Right Marketing Mix for…

In the most basic terms, the marketing mix definition is placing the right product, at the right place, at the right time, and at the right price in front of your potential customers to see and buy it. The trouble lies in doing it well, in order to make the most sales possible. How can […]

5 Retail Marketing Strategies of Top-Performing Companies

When it comes to transforming prospects into paying customers, there’s no way we can underestimate the significance of your marketing team. After all, this is where the difference lies between a quality product that crashes and burns to one that becomes a household name as well as an industry standard. From spreading awareness of your […]

6 Retail Marketing Trends That Will Catapult Your…

One of the worst things you can do with regard to your business is to insulate yourself from the industry you serve. In the case of eCommerce, the technology and tools you use to foster growth move along at such a rapid pace that you’re bound to become outdated unless you’re closely attuned to the […]

How to Build a Retail Marketing Plan

With today’s crowded marketplace, it has never been more essential to ensure that you have a sound marketing strategy in place to foster the growth of your business. Modern consumers are so regularly overwhelmed with content coming from all angles, social media, email, commercial, billboard, all vying for their patronage and hard-earned dollars. This challenge […]

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