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A Guide To Picking A Good Assortment Planning…

Assortment planning is a cumbersome process most retailers dread, physical or digital, but it’s essential to the business and becoming more critical than ever as the e-commerce segment grows. To ease the pain of assortment planning, retailers are starting to adopt systems rooted in big data analytics and artificial intelligence. With the promise of making […]

How Online Merchandising Data Improves Your E-Commerce Results

Online shoppers can’t feel the luxurious fabrics, smell freshly ground coffee or taste sumptuous food samples. If you sell online, data can help you spark love at first sight. Immediate visual impact is essential because online shopping evokes fewer senses than in-store shopping. Instead, visual merchandising provides compelling cues to convert online shoppers. To know […]

Decoding Shopper Behavior with Data Science

Can data science and calculated marketing strategies really keep up with the fickle emotions of shoppers? There’s no formulaic approach to help retailers predict the whims of consumers. But there are some behavioral patterns every business must know if they want to cover all bases, and avoid missing out on a potential POS. AI cannot […]

Why Visual Merchandising Matters More Than Ever

BOOM! That’s how immediate  the impact of visual merchandising is on retail shoppers – and why effective visuals are a strategic asset in omnichannel retail. Visual merchandising presents a retailer’s physical store or e-commerce website in an enticing way to attract customers. Yet the objective isn’t just to look alluring – it’s to fuel retail […]

Assortment Planning – The Holy Grail of Merchandising

With retail transitioning into a consumer-driven business faster than ever, issues like determining the best product mix and inventory size are of strategic importance to a retailer looking to cash in at the e-commerce platforms. Assortment planning perhaps plays an even bigger role today than ever with ever-shortening lead times and year-round discounts. Which begs […]

How to Advertise to Your Competition’s Customers When…

The more successful you are in business, the more cutthroat the competition becomes. That’s simply the reality that your company must face, regardless of your industry. Strategy is key to maintaining an edge over other companies within your niche, and advertising oftentimes plays an integral role in establishing the mission and reputation of your business. […]

Identifying Gaps In Your Inventory: Do You Need…

The logic behind retail inventory management is straightforward—have enough stock to keep the supply-demand wheel turning. If your business does well on national and global platforms, you’ll be housing a lot more products than you first started. Tracking what’s coming in and leaving your stock will be an insurmountable task in such a situation. And […]

10 Ways Inventory Management Software Increases Sales &…

For many businesses, data analytics aren’t just useful tools to assess and shape the connection between a given company and its customer base. Rather, the information systems put in place to gather key figures and other salient reports are invaluable to the long-term success of a company. Fortunately, businesses within the online retail space are […]

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