Empower Your Business With Social Media Hashtags

KNOW THE BENEFITS OF HASHTAGS

It was back in 2007 that the concept of the hashtag was first proposed. Twitter received a suggestion to use the hashtag for tagging group conversations. Initially Twitter rejected the idea, perceiving that the idea was too complicated for the fun-loving and fast-moving social media users. Over the span of a few short years, social media platforms like Twitter and Facebook have evolved and are no longer platforms for simply for peer-to-peer communication and funny cat videos. They are engines for commercial success – for brand growth and development along with marketing and promotional activity.

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As a Retailer, Recognize key Trends for your business

What is the one word that describes “change” effectively, positively and instantly?

There could be many answers to this question. Our answer though, is grounded in the tangible.

Trend!

Each trend is a precursor to change. Or the change itself!

To extrapolate, there was a time when women were expected, and therefore, portrayed as doing household chores everywhere- in ads, films, etc. But then Julia Child appeared on TV wearing pearls and cooking Boeuf Bourguinon. Et Voila, a trend was created- which changed the way women viewed themselves.

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Big Data analytics and its integration with Social Media

Big Data is the buzzword today… Everything is about gathering and predicting data. In every field that we hear of, big data has made inroads. Call it exploitation or what have you to… but Big Data is here to stay.

We’re told that the potential for beneficial insights mined from anonymous, adequately protected data is enormous. So where does all of this indispensible data come from? There are structured and unstructured data according to those who bandy jargon.

One of the most transparent sources of big data is the social media network. Social media connects everyone to each other. They may not even be acquainted in real life, but online they know each other very well.

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