Mobile is becoming the integrated platform to get almost everything done today. And retailers are very aware of this fact. A lot of know- how, reports and miscellaneous facts exist online and offline about mobile platforms.
This knowledge is now becoming a healthy return on investment for many businesses. Consumers are now using mobile devices to shop, exchange ideas and create personal histories. Ecommerce websites and etailers are cashing in on this deluge.
It is not just a passing fad though; it is a way of life. According to forecasts, worldwide business-to-consumer e-commerce spending increased by 20 percent in 2014, reaching $1.5 trillion in sales. Ecommerce has clearly outpaced many other industries today. It has in fact become a medium for most industries to increase their customer base.
Mobile commerce is, for most intents and purposes, user centric. It focuses on the consumer. Everything from aesthetics to ease of use that you might wish for, as the consumer you get it! In fact, after taking years to build an online presence, retailers are only now beginning to cash in on all that hard work.
This map is based on numbers in 2013. (Source)
Consumers are visiting mobile/online shops to buy everything from groceries to high end fashion. And they are doing this without any qualms about fabric, color, quality, etc. Today’s major retailers and brands have created their identities over years of toil and trust building exercises. Ecommerce and mobile commerce is mainly remarkable because of the ease with which brand images and trust in them is created.
Another powerful force for retailers today, is omni-channel marketing. Retailers are able to market their goods and services on various platforms, online and offline, that enable them to successfully sell their goods or services.
But all of this pales in comparison to the major reason for the success of ecommerce and mobile as a medium. Personalization. Retailers are able to decide and ‘categorize’ their customers accurately. They are also able to show and sell at the right time, simply because the web gives them the freedom to pinpoint what their consumers are interested in.
This personalization is the main reason that the gap between visits and conversions, online and offline, is narrowing. It is not difficult to visualize a scenario where a consumer simply needs a product, for say a wedding, and his or her social media analysis helps etailers realize the same. They end up giving discounts, positioning the right kind of pop up ads and generally peppering said consumer with visual and aural sensors to get him/her to buy what they need.
At IntelligenceNODE, we provide you with insights that turn visits or interest into conversions and clicks!