In order to be irreplaceable,
One must always be Different!
We agree! Fashion may be evolutionary, but style, well, it never goes out of style! And NOW, today, this is becoming apparent. The precepts of fashion are evolving; no longer is it confined to the ‘hallowed’ runways. Now, fashion is created everywhere- and consumed with the same enthusiasm as on the ramp.
The fashion pundits don’t sit in workrooms sketching and stitching for hours. They travel, they celebrate, they party and they create. Be it the famous Coachella Music and Arts Festival or the MTV Movie Awards; style is a staple!
No longer do people wear what the jet set is wearing. Because they are ‘global’ citizens. The internet gives them access to ideas from all over the world. And they know that they can pick anything from anywhere and call it ‘their style.’
So anyway, whenever we hear music festivals, we think floral prints, or loose clothes, flower headbands, or punk afros; well you get the picture. And they are fun, colorful, energetic places to be in. Art and music always attracts an eclectic crowd- which is ready to try ‘hippie’ or ‘never before went together’ stuff.
And Coachella does not disappoint. The thing we love about Coachella and other such events is their live feed we get online. Especially their Snapchat feed- where Snapchat debuted new dynamic filters, just for the event! Adds a whole new dimension to “advertising” when all those people willingly share info about your coolness, non? In fact it changed our perception in some ways.
Anyway, what is style, but another art form, right?! And the street style at Coachella is worth tweeting about, instagraming, etc. So here’s what we liked, till now;
Floral headbands, give way to ‘Floral Hats!’
We saw a lot of lace and a lot of fringe too. And we saw interesting hair- with music and arts- it was a given. But we liked the ‘just woken up to party’ look a LOT, anyway.
Oh! and capes are in…
And of course, since it is all about it’s about fashion and at Indio, California; we saw Kendall Jenner channeling her fashionable, inner hippie with the rest. We heart the accessories and the boots in her outfit though!
And speaking of fashion, the MTV Movie Awards on 12th April managed to wow us some more. So MTV is not really a typical and conventional organization. And the awards were as whacky as could be. Award categories included – Best Kiss (Ansel Elgort+Shailene Woodley-The Fault in our Stars), Best WTF Moment (Rose Byrne- Neighbours), Best Shirtless Performance (Zac Efron- Neighbors), etc! A collection of sarcastic, witty, humorous episodes dotted the award night. And the ‘Blue’ Carpet saw some seriously different fashion.
Bold, beautiful, bling, bl-eh…! The Blue Carpet saw it all. Like Bae Ling with her ‘unique’ dragon garment.
And Kelly Osbourne with her studded clutch and the purple Mohawk.
We heart the striped pumps that Bea Miller wore.
And this plaid raincoat dress worn by Charli XCX is, well, so MTV!
We think JLo looked stunning in this Versace number, with all those gold accents!
There are multiple perspectives on style being presented, when we see the style at Coachella and the Blue Carpet. But all of these have ONE common factor. They grab attention. Or interest. And you, dear retailer, have the ginormous task of translating this into trendy, hip, wearable apparel that people all over the world will want to grab.
We see the opportunity that these events present. Yes, we see the HUGE retail opportunity. Which means that we also know how you can unearth the best cues that will tell you the next play your consumer will use. Retail Analysis seems like a difficult task that you need huge resources ans especially, huge purses to operate.
But that is just a modern myth. Because you already have a great product, or at least an idea to get one out. Or ways to incorporate global trends. Get your consumers to like the international apparel. And yes, increase your revenue at the same time.
Every great product may not give you the returns you were hoping for, though. Unless the right strategy and right marketing is applied to ‘flaunt’ it. We say flaunt, because you need to tell people what an amazing product you have created. And about the work that went into it. The story and the authenticity that went into creating the perfect ‘dress’- people want to know it.
And retail analysis allows you to know exactly what area you need to focus on to provide the correct push- sales, margins, inventory, pricing, etc. Data can be deduced by anyone. But the right kind of data requires awareness, be it political, economical or even emotional. Because the right awareness- the right sense or direction will guide you, even with that data you possess.
In this ‘attention-challenged’ world, we need not only innovation, but the right kind of insights to add a little motivation. To nudge audiences so that they can see, feel, and comprehend that little extra. At IntelligenceNODE, we understand this intuitively. The right mix is never ‘generalized’. It is tailored for each one- according to his/her perspective. And all the more powerful because of that. We would like to sign off with a remark we know you resemble…
With my fellow Avengers, I advise you to dream big, work hard, keep your noses clean, be of service, and because you can, define your generation!
-Robert Downey Jr. On winning ‘Generation Award,’ @ the MTV Movie Awards 2015.