Blast from the Past!

The past has always been an enigma. We have always wondered how those who came before us lived, what they did, etc. After all our predecessors created our society as it is today. This curiosity has been sated by archaeologists, anthropologists, etc, who study the past in correlation to the present. The study of the […]

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Digitally Musical

digital music

In ancient times, Operas and street plays were the only places to hear good music. Of course they still exist, but today good music is everywhere- quite literally. If you still think music is all about buying CDs and cassettes, think again. A whole new world is helping the music industry stand up and boom. […]

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Big Data Flicks!

When ‘Life in a Day’- a crowdsourced documentary film by Ridely Scott, Kevin Macdonald and Youtube, premiered in the Sundance Film Festival 2011, it created a stir among enthusiasts. With the aim of documenting one day, July 24, as lived by people around the world, the film was a great concept that captured peoples’ imagination. […]

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An Unconscious Transition

society gender equality

When Indra Nooyi, CEO, PepsiCo, remarked at the Aspen Ideas Festival, that women can’t have it all, it turned heads, and minds. For a person of her position to actually quote those words, it set many thinking. It is a matter of international and psychological debate whether anyone can actually ‘have it all.’ But we […]

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Sweet Cravings

It is tradition in India to eat something sweet before the start of anything new. Earlier, it was Indian sweets or sweetened yogurt. But now, it is often a piece of chocolate. Chocolate has, many times, been called ‘The Food of the Gods.’ Chocolate- the feel good factor to any situation. It seems recession proof […]

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Wine Industry Trends in India

The global wine industry is expected to generate almost $292 billion in 2014, reports MarketLine. At that point market volume should exceed 22.1 billion liters, representing a near 3.5% increase in five years. Still wine represents the leading market segment, accounting for almost 81% of the global wine market. The world wine market is characterized […]

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Social Network Analysis and eCommerce…

Marketers today have become hyper aware to cater to the new breed of intelligent and spoilt by choice shoppers. Personalization, is the key to unlocking the modern shoppers’ minds and coffers. Marketers have come up with many strategies to attract customers. The internet has, literally, taken the advertising and marketing world by storm. Everything is […]

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