Corruption – A Social Evil…

Corruption has always been the bane of modern developmental reforms. Business, politics, education, judiciary, corruption is present everywhere. Corruption seems omnipresent. Especially the developing countries of the world, the BRIC countries, Africa, etc, are riddled with corrupt systems. Corruption starts with the lowest in the hierarchy and ascends towards the highest as well. Several forms […]

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Big Data and Direct Marketing…

With organizations like Tupperware, Amway, Avon and Oriflame, to name just a few, growing rapidly, direct selling has come into its own. Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. A textbook definition is: ‘The direct personal presentation, demonstration, and sale of products and services […]

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No Smoking

Smoking is one of those things that chronically affect the world today. Tobacco smoking and chewing has been present in historical accounts dating back many centuries. The history of smoking dates back to as early as 5026 BC in shamanistic rituals. Cannabis was common in the Middle East before the arrival of tobacco, and is […]

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Big Data and Bespoke Services

Today retailers have many strategies to attract the highly intelligent customer. Customers of goods and services are becoming more and more aware. Their knowledge of different competitors leads them to buying the best product at the lowest rate possible. The fact that customers are aware, though, does not deter marketers from selling their products in […]

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The Illusion of Choice

Today we live in a world where choices abound. The ability to choose is important. As Albus Dumbledore says in one of the Harry Potter books, and I quote, “It is our choices, Harry, that show what we truly are, far more than our abilities.” Choices abound today. In every aspect of life, we have […]

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