The Illusion of Choice

Today we live in a world where choices abound. The ability to choose is important. As Albus Dumbledore says in one of the Harry Potter books, and I quote, “It is our choices, Harry, that show what we truly are, far more than our abilities.” Choices abound today. In every aspect of life, we have […]

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Showrooming: Trends & Observations

Usually, for many people all over the globe, getting ready for the holidays is a last minute affair. It was common to see people running from store to store striking items off their shopping lists. But now the same running around happens on websites, thanks to showrooming. Showrooming is the practice of examining merchandise in […]

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What’s Mine is Ours…

With Airbnb’s success story, many unique suggestions have entered the marketplace. In today’s world, everything is shared and connected. With newer technologies, it is obvious that a connected world is the way to go. In all this commotion over how to stay connected, comes the concept of collaborative consumption. The idea behind this concept is […]

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eTravel- a Success!

The tourism industry is one of the most affected industries, with the onset of eCommerce. Tourism is an information rich industry. The travel industry and eCommerce have become a very prosperous pair. The different factions of the travel industry all benefit from this marriage to eCommerce. Travel was the first industry to garner significant digital […]

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