Showrooming: Trends & Observations

Usually, for many people all over the globe, getting ready for the holidays is a last minute affair. It was common to see people running from store to store striking items off their shopping lists. But now the same running around happens on websites, thanks to showrooming. Showrooming is the practice of examining merchandise in […]

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What’s Mine is Ours…

With Airbnb’s success story, many unique suggestions have entered the marketplace. In today’s world, everything is shared and connected. With newer technologies, it is obvious that a connected world is the way to go. In all this commotion over how to stay connected, comes the concept of collaborative consumption. The idea behind this concept is […]

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eTravel- a Success!

The tourism industry is one of the most affected industries, with the onset of eCommerce. Tourism is an information rich industry. The travel industry and eCommerce have become a very prosperous pair. The different factions of the travel industry all benefit from this marriage to eCommerce. Travel was the first industry to garner significant digital […]

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Dynamic Pricing in the Big Data Era

After the Thanksgiving marketing push, Black Friday online sales were up close to 20 percent in 2013 over the same period last year. For the uninitiated, Black Friday is the day after Thanksgiving that marks the start for the Christmas shopping rush. As many brick and mortar stores remain closed on Thanksgiving, Black Friday is […]

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The Internet of Things… Here to stay?!

With Google’s last three acquisitions — Boston Dynamics, Nest and DeepMind — it seems like it is rapidly collecting the individual pieces to put together a “real life Internet,” a network of AI-driven robots and objects that could improve transportation, manufacturing and even day-to-day consumer life. This draws attention to the Internet of Things, a […]

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Mythology and Business…

Our world is full of what the past taught us. Be it names or the way of functioning, we borrow heavily from mythology. Hundreds of companies take their name, logo, slogan, ideology, etc. from mythology. For example- Nike, Olympus, Amazon, Ajax, etc., are all names from Greek Mythology that have been taken up by various […]

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Freemium…

The average smartphone user spends two hours a day with them, which includes a mix of gaming (43 percent) and social networking (26 percent) applications. The trend of free apps is growing rapidly—23 of the top 25 Google Play apps are free. In total, 81 percent of the Google Play Store and 90 percent of […]

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