Wearable technology such as Google Glass, Nike+ FuelBand and the reported Apple iWatch will not only enhance consumers’ lives, but will also provide a new source of commercially exploitable data. Development of AI has led to leaps and bounds of progressive technology. Wearable tech has received a new lease of life with these gadgets.
According to Wikipedia, wearable technology, tech togs, or fashion electronics are clothing and accessories incorporating computer and advanced electronic technologies. The designs often incorporate practical functions and features, but may also have a purely critical or aesthetic agenda.
Google glass does mostly everything that your phone or tablet does for you. Eyeglass24 is a Munich-based eyewear start-up that wants to offer a more affordable alternative to purchasing glasses by allowing customers to re-use their frames. Customers can send in their specs and Eyeglass24 will outfit their frames with new lenses and send them back.
It is the personalization of information though, that makes wearable tech so unique. Personalized information provides wearable tech with the ability to make customised data available to you. Another side of the story is that the wearable tech available out there generates a lot of data. Personalized Big Data is really becoming a viable idea around wearable computing.
There are new platforms that generate this data include medical devices, sensor-enable wristwear, headset/glasses, tech-sensitive clothing. All of this will require and enable sophisticated data visualization.
Big data gathered and generated thus will create a large part of what we see and hear daily. The personalized big data will lead to customised advertising, customised shopping, etc. Already phones, tablets and wearable tech are influencing how we live, what we buy, what we eat, etc. But this will be driven a step further with now.
We are now able to carry out predictive search and it is now entering the mainstream. A wide range of start-ups – Cue, reQall, Donna, Tempo AI, MindMeld, Evernote, Osito, and Dark Sky – and big companies like Apple, Google and Samsung are working on predictive search applications — aimed at enabling new tools that act as personal valets, anticipating what you need before you ask for it.
The goal is to create new consumer experience and customer engagement that will inspire people to buy the next generation of gadgets.
Maybe we are gravitating towards an age where doors will open and swing shut with nary a thought; where the vibrations of your voice box are enough to carry out many functions and you do not even have to speak. At IntelligenceNODE, we believe that this is all possible with big data and wearable technology!