The Rise Of ‘Athletic wear’ In the apparel Industry

Heard of words like Active wear? We are sure you have come across some apparel that is put under this word on many an eCommerce app. Active wear, Athletic wear, Sports Wear, these words mean a lot these days.

There was a time when buying sportswear was for hardcore gymnasts or athletes. Then the body builders who went to the gym started taking workout clothes seriously and wearing them religiously to the gym- thanks to brands like Nike, Puma, Adidas, etc.

In fact, until now, athletic wear has been synonymous with these names. But now, everyone and their dogs are seen wearing track pants (costing up to $400) just like that. Going to the gym? Not really. Would you wear a branded $400 pair of pants while gymming? We think not! Another kind of workout then? Nope!

The pants are just, “I felt like wearing them, so I put them on,” pants. Okay. If this does not say “trend” in bold letters, we don’t know what does. Active wear has transcended the hallowed rules of fashion shows.

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#EarthDay #sustainability #dressforacause

The Inuit tribe in the northern reaches of Canada has experienced the most tangible effects of the changing climes. According to them, the Earth is ‘wobbling.’ And just maybe, humanity will once again be pitted against extreme weather conditions and tested thoroughly to be able to prevail.

But before the advent of another ice age, or some as yet unthought-of natural possibility, we have been warned. And no, global warming is not the problem. The problem is apathy. Today is Earth Day (the Google Doodle is awesome, BTW), which makes today a great day to start an awakening. A revolution, if you will!

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Glimpses- Fashion, Amazon Indian Fashion Week, Data Derivatives

Fantasy, fiction, flirty or flighty, The Amazon Indian Fashion Week in the capital was a delight! And compelling enough, that we have to talk about it!

There was a lot of reinvention at the Amazon Fashion Week. Amazon.in, the Indian portal by the International E tail giant, has been taking baby steps in terms of fashion and apparel in India. But the fashion week was not a baby step, it was a giant leap. And a huge success!

The opening show itself, by Rajesh Pratap Singh, was ‘dauntingly haunting.’ With models dressed in monochromes, the attention was on hospital beds and blood stain colors.

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