Every culture in the world comes with a set of norms and rules. And the way one should dress happens to be one of those unspoken norms that govern popular conscious. Society decides what is appropriate and what is not for various gender, ethnic groups, etc.
Although these days dress has become mainstream everywhere, there are still groups of people that adhere to traditions. And ethnic wear is one of those long standing traditions that have gripped the imaginations of designers everywhere.
Continue reading “Ethnically Yours- Big Data”
We have heard this word many a times. Sci-fi movies are always quoting AI as if it’s a household word. Artificial Intelligence has interested scientists and enthusiasts for a long time now. Ever since mankind developed the computer, the ides of AI has taken root.
It would not be farfetched to assume that in a few decades artificial intelligence will be a large part of our lives. It already plays a significant role even today- just look at Siri or Cortana for example. These words are very familiar because we can ask them various questions and they probably answer them accurately.
Continue reading “AI- Seeing the Future!”
Marketers today have become hyper aware to cater to the new breed of intelligent and spoilt by choice shoppers. Personalization, is the key to unlocking the modern shoppers’ minds and coffers.
Marketers have come up with many strategies to attract customers. The internet has, literally, taken the advertising and marketing world by storm. Everything is now virtual or online. With the advent of the social media though, marketing has taken on a new avatar.
Continue reading “Social Network Analysis and eCommerce…”
With organizations like Tupperware, Amway, Avon and Oriflame, to name just a few, growing rapidly, direct selling has come into its own.
Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. A textbook definition is: ‘The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs.’
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After the Snowden debacle, the image of big data analytics has been marred by a stain; that of theft of privacy, a basic human right. Snowden disclosed a large number of top secret NSA documents to several media outlets. The leaked documents revealed operational details of a global surveillance apparatus run by the NSA and other members of the Five Eyes alliance, along with numerous commercial and international partners.
The disclosures have fuelled debates over mass surveillance, government secrecy, and the balance between national security and information privacy. Two court rulings since the initial leaks have split on the constitutionality of the NSA’s program to collect metadata on nearly every telephone call made in or to the United States.
Continue reading “Privacy and Big Data- The Big Debate…”