Heard of words like Active wear? We are sure you have come across some apparel that is put under this word on many an eCommerce app. Active wear, Athletic wear, Sports Wear, these words mean a lot these days.
There was a time when buying sportswear was for hardcore gymnasts or athletes. Then the body builders who went to the gym started taking workout clothes seriously and wearing them religiously to the gym- thanks to brands like Nike, Puma, Adidas, etc.
Continue reading “The Rise Of ‘Athletic wear’ In the apparel Industry”
Summer is here. Well almost over. But as they say, enjoy it while it lasts, right? Summer means cool colours, breezy evenings, shades and drinking out of coconuts. Vacation time! Holidays are the time when people distress, have fun, and generally enjoy life.
When summer is mentioned, fashion too takes a distinctly relaxed flavour. No one cares about proper attire or propriety while on holiday, do they? When we think summer fashion, we inevitably think Adam Sandler or The Hangover.
Continue reading “Undressing Today Men’s Fashion – Trends for this Summer”
The ephemeral global apparel business is a challenge to stay in and adapt to. The size of the global apparel business is growing exponentially and is expected to generate double digit growth between now and 2020, much of it coming from developing markets.
In a world so saturated with choices, retailers and manufacturers are having to change their ideas about fashion with the speed of light, or perish!
Continue reading “The Fashion “Evolution” from a Retailer’s Perspective”
Mobile is becoming the integrated platform to get almost everything done today. And retailers are very aware of this fact. A lot of know- how, reports and miscellaneous facts exist online and offline about mobile platforms.
This knowledge is now becoming a healthy return on investment for many businesses. Consumers are now using mobile devices to shop, exchange ideas and create personal histories. Ecommerce websites and etailers are cashing in on this deluge.
Continue reading “How Mobile Commerce Reshaping Consumer Behavior”