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Pokémon Go – A True Game Changer For…

It’s been just a few weeks since ‘Pokémon Go’ was released — a game that lets you live between the real world and its virtual one — and the world has gone crazy. Attracting kids and adults alike, this game has taken the world by storm, and is being played by millions of iPhone and […]

Breaking Down ABOF’s Bold Entry In India’s Fashion…

Indian conglomerate Aditya Birla Group launched ABOF on 16th of October’15 and entered a space that is dominated by category specialists Jabong and Myntra. When you consider the fact that Aditya Birla is the largest fashion player in India through Madura Fashion and Pantaloons, which were acquired by it in 1999 and 2012 respectively, its […]

Why the Future of Furnishings is Online…

Remember that iconic episode in F.R.I.E.N.D.S, when Monica is finally wrapping up that apartment of hers so that she and Chandler can get married and move in together? The whole gang of friends had moments that belonged in that home- and letting it go- even for something better, was enough to create mixed emotions, not […]

The Power of the Brand Mapping/Positioning in Retailer’s…

  Kit Kat, Hersheys, Snickers, MnMs, Cadbury, (okay… so we love chocolate), Pepsi, Coca Cola, Parle-G, Bournvita, Parachute Hair Oil, Complan, Tata Salt, Johnson’s Baby, etc. What do these names have in common? Everyone knows them, and what they stand for. Most of these are all items of daily use or for quick consumption- most, […]

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