Pokémon Go – A True Game Changer For Retailers

It’s been just a few weeks since ‘Pokémon Go’ was released — a game that lets you live between the real world and its virtual one — and the world has gone crazy. Attracting kids and adults alike, this game has taken the world by storm, and is being played by millions of iPhone and Android users across the globe.

While players exercise their needs to discover new Pokémon, retailers stand to discover tangible benefits from the game — brands and marketers have more than one reason to be a part of the ‘Pokémon Go’ craze.

Leveraging The ‘Pokémon Go’ Madness To Your Advantage

Pokémon Go is the most downloaded app since its launch. If reports are to be believed,attractive advertising opportunities are making their way to the app shortly. You will be able to make the most of this by posting ads to drive traffic to your stores.

But we’re not just talking about possible ads in the future.

The search for Pokémon can take players anywhere — even your store. While many store owners prevent players inside their stores (unless of course, they intend to make a purchase), others are happy with the increase in foot traffic, even if it’s Pokémon-induced.

The ‘PokeStop’

Retailers can also consider purchasing a Lure Module with the gaming app, which takes you to PokeStops—places in the game that allows you to collect Pokemon balls and eggs so that you can catch more Pokémon. These PokeStops last for 30 minutes, enough for customers to look around your store and make a purchase.

Many eateries in New York saw a rise in sales after they dropped a lure. Some restaurants are actually advertising their locations as Pokémon Gyms and PokeStops.

Store owners are also coming up with special deals for Pokémon Go players. Retailers also have other ways of attracting players into their stores. According to the Financial Times, Niantic Labs (the creator of Pokémon Go) is planning to let businesses and retailers sponsor locations for gaming activities.

Although nothing has been confirmed by John Hanke (the CEO of Niantic Labs) yet, several techies claim to have discovered evidences in the game’s code that big eateries have forged such a partnership.

To sum it up, here’s a list of things you can do to capitalize on the Pokémon Go craze:

  • Advertise on the app: Though the creators are yet to announce the release of Pokémon Go’s advertising platform, it’s just a matter of time for it happen. Advertising on the app can go a long way in helping you getting noticed.
  • Sponsor a PokeStop: Many retailers are already sponsoring PokeStops at their brick-and-mortar stores, in a (highly successful) bid to attract players. You can use this to your advantage, opening PokeStops at all your outlets.
  • Offer Game Support: The game makes use of the GPS app present in mobile devices; as players stay glued to the game for long hours, their batteries get depleted fast. Your store can throw open your doors, offering it as a sort of free charging hub. This is sure to earn you goodwill; as players stay in your store for a longer bouts, you might even be able to convert a couple of leads.

Hanging signs like ‘Pokémon-friendly’ on the window can also attract tired and weary players who are finding it tough to hunt their Pokémon down the main street. You can also connect with players on social media, alerting them on recent developments like rare Pokémon spotted near your store or starting campaigns like ‘free gifts for Pokémon Go players,’ and otherwise using the popular app to drive sales.

An Insight Into The Future

Is the Pokémon Go craze here to stay? It’s hard to say how long this craze will last. However, as of now, it’s being used by millions of people, and the number is likely to increase in the coming days and weeks as well. Retailers and brands can jump on the bandwagon, taking advantage of this craze to attract more foot traffic into their stores.

The Pokémon Go fever still seems to be growing. While many retailers and businesses have already delved into its potential, there are still many other things that retailers can learn from the app.

Pokémon Go is a great example of how seamlessly the virtual world can blend with the real one. It’s a solid example of augmented reality. This great app succeeded in not only blending both worlds, but actually incorporating real world interactions into a game world effectively.

Friends (and strangers) playing this game get off their couches and talk to each other to hunt down Pokémon.  The best way to look at this game would be as a smartly designed platform that connects multiple pieces of technology to create a powerful product that can be monetized in various ways.

This is possibly the best time for retailers to make the most out of it, as the future of this game is still uncertain.

Breaking Down ABOF’s Bold Entry In India’s Fashion Ecommerce Scene With Data Science

Indian conglomerate Aditya Birla Group launched ABOF on 16th of October’15 and entered a space that is dominated by category specialists Jabong and Myntra. When you consider the fact that Aditya Birla is the largest fashion player in India through Madura Fashion and Pantaloons, which were acquired by it in 1999 and 2012 respectively, its foray in fashion e-commerce seems natural. Plus, it’s hard not to be tempted by the traction ecommerce has been getting with a string of multi-million dollar mergers & acquisitions and VC funding activities over the past few years. According to various estimates for the year 2020 from sources like Goldman Sachs & PwC, the Indian ecommerce market is slated to be worth $60 to $100 billion.

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Retail trends and prospects in the world of luxury items

Luxury is relative, they say. By all definitions, luxury is also exclusive. In times when the West discovered new routes to the East, it was in search of this same luxury. The pepper trade, the silk trade, diamonds- they came with a huge price tag. And the ones who were capable of paying for it, flaunted it with pride.

There has always been a basic concept about luxury- from the traders’ point of view. Exchanging a high quality or rare piece of merchandise for the highest price. And for centuries, the high end retail market, that accounted for 390 USD in 2012 (BCG), has been following this system.
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The Rise Of ‘Athletic wear’ In the apparel Industry

Heard of words like Active wear? We are sure you have come across some apparel that is put under this word on many an eCommerce app. Active wear, Athletic wear, Sports Wear, these words mean a lot these days.

There was a time when buying sportswear was for hardcore gymnasts or athletes. Then the body builders who went to the gym started taking workout clothes seriously and wearing them religiously to the gym- thanks to brands like Nike, Puma, Adidas, etc.

In fact, until now, athletic wear has been synonymous with these names. But now, everyone and their dogs are seen wearing track pants (costing up to $400) just like that. Going to the gym? Not really. Would you wear a branded $400 pair of pants while gymming? We think not! Another kind of workout then? Nope!

The pants are just, “I felt like wearing them, so I put them on,” pants. Okay. If this does not say “trend” in bold letters, we don’t know what does. Active wear has transcended the hallowed rules of fashion shows.

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Why the Future of Furnishings is Online…

Remember that iconic episode in F.R.I.E.N.D.S, when Monica is finally wrapping up that apartment of hers so that she and Chandler can get married and move in together? The whole gang of friends had moments that belonged in that home- and letting it go- even for something better, was enough to create mixed emotions, not only on screen, but in the viewers’ minds as well.

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As a Retailer, Recognize key Trends for your business

What is the one word that describes “change” effectively, positively and instantly?

There could be many answers to this question. Our answer though, is grounded in the tangible.

Trend!

Each trend is a precursor to change. Or the change itself!

To extrapolate, there was a time when women were expected, and therefore, portrayed as doing household chores everywhere- in ads, films, etc. But then Julia Child appeared on TV wearing pearls and cooking Boeuf Bourguinon. Et Voila, a trend was created- which changed the way women viewed themselves.

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From Mind to Mobile- Why Insights Matter for Online Fashion Portal

In times of old- all fashion was custom. Apparel had to be designed or sewn by hand. It was only when social disparities started blurring that businesses started selling mass produced apparel; and people started buying it.

The industrial revolution brought standardization to the apparel markets. From gathering raw materials to creating standard fits- the industry has scaled new highs every year. The global fashion industry revenue, circa February 2015, has gone up to USD 1.2 trillion.

With such phenomenal growth, and disruptive technologies sprouting up to augment it even further, it is no wonder that the fashion industry stands as a statement of the society it thrives in. At IntelligenceNODE, we are associated with many apparel etailers who take their work to the next level with intelligent insights and innovative ideas.

E tail is no longer about being a formidable online presence; now it is about innovation, reinventing and rediscovering favorites that rule the hearts of people. And as they say, with changing times, one has to adapt, or perish.

In this highly competitive market therefore, we are excited to see the famous online fashion retail portal Myntra shutting its website and going mobile. What a great way to be progressive! Myntra is on course to complete Rs 2,000 crore in sales or gross merchandise value (GMV) for the current financial year. And then, go mobile!

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Trend Tales @ Lakme Fashion Week

Street style is like the pulse of fashion. And fashion weeks are when the best and the brightest shine out. When it comes to ‘street style,’ we think that these styles are the ones that will rock the runways and the roadways at the same time.

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Craft Stories, Not Products!

 

This is a picture of the back cover of Comedian, TV host, Ellen DeGeneres book, named ‘Seriously…I’m Kidding.’ We all read books- and the back cover actually is pretty instrumental when it comes to deciding whether to buy that book or not. And let’s admit it, just reading something so different on the back cover of a book is intriguing enough, that one’s curiosity is piqued. Ergo, let’s buy that!

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