It’s been just a few weeks since ‘Pokémon Go’ was released — a game that lets you live between the real world and its virtual one — and the world has gone crazy. Attracting kids and adults alike, this game has taken the world by storm, and is being played by millions of iPhone and […]
Indian conglomerate Aditya Birla Group launched ABOF on 16th of October’15 and entered a space that is dominated by category specialists Jabong and Myntra. When you consider the fact that Aditya Birla is the largest fashion player in India through Madura Fashion and Pantaloons, which were acquired by it in 1999 and 2012 respectively, its […]
Luxury is relative, they say. By all definitions, luxury is also exclusive. In times when the West discovered new routes to the East, it was in search of this same luxury. The pepper trade, the silk trade, diamonds- they came with a huge price tag. And the ones who were capable of paying for it, […]
Heard of words like Active wear? We are sure you have come across some apparel that is put under this word on many an eCommerce app. Active wear, Athletic wear, Sports Wear, these words mean a lot these days. There was a time when buying sportswear was for hardcore gymnasts or athletes. Then the body […]
Remember that iconic episode in F.R.I.E.N.D.S, when Monica is finally wrapping up that apartment of hers so that she and Chandler can get married and move in together? The whole gang of friends had moments that belonged in that home- and letting it go- even for something better, was enough to create mixed emotions, not […]
What is the one word that describes “change” effectively, positively and instantly? There could be many answers to this question. Our answer though, is grounded in the tangible. Trend! Each trend is a precursor to change. Or the change itself! To extrapolate, there was a time when women were expected, and therefore, portrayed as doing […]
In times of old- all fashion was custom. Apparel had to be designed or sewn by hand. It was only when social disparities started blurring that businesses started selling mass produced apparel; and people started buying it. The industrial revolution brought standardization to the apparel markets. From gathering raw materials to creating standard fits- the […]
Disney’s new adaptation of the movie Cinderella reminded us of two things. One, fairy tales are timeless!
Street style is like the pulse of fashion. And fashion weeks are when the best and the brightest shine out. When it comes to ‘street style,’ we think that these styles are the ones that will rock the runways and the roadways at the same time.
Confused? So are we! Let’s put this into perspective- with ecommerce sales worldwide reaching $1.47 trillion in 2014 alone, we are talking of a HUGE number of people, who log in to shop online everyday! Research shows that one of the major reasons for products to reach the wishlist but not the shopping cart, is […]
Kit Kat, Hersheys, Snickers, MnMs, Cadbury, (okay… so we love chocolate), Pepsi, Coca Cola, Parle-G, Bournvita, Parachute Hair Oil, Complan, Tata Salt, Johnson’s Baby, etc. What do these names have in common? Everyone knows them, and what they stand for. Most of these are all items of daily use or for quick consumption- most, […]