Mobile is becoming the integrated platform to get almost everything done today. And retailers are very aware of this fact. A lot of know- how, reports and miscellaneous facts exist online and offline about mobile platforms.
This knowledge is now becoming a healthy return on investment for many businesses. Consumers are now using mobile devices to shop, exchange ideas and create personal histories. Ecommerce websites and etailers are cashing in on this deluge.
Continue reading “How Mobile Commerce Reshaping Consumer Behavior”
6th October was a landmark day for online retail sales in India. People (read millennials mostly, although others were also involved) literally changed their daily schedules so that they could log on to flipkart.com the moment the much advertised Big Billion Day Sale opened.
Continue reading “The Mandatory Opinion Piece – The Flipkart Big Billion Sale…”
Today retailers have many strategies to attract the highly intelligent customer. Customers of goods and services are becoming more and more aware. Their knowledge of different competitors leads them to buying the best product at the lowest rate possible.
Continue reading “Big Data and Bespoke Services”
After the Snowden debacle, the image of big data analytics has been marred by a stain; that of theft of privacy, a basic human right. Snowden disclosed a large number of top secret NSA documents to several media outlets. The leaked documents revealed operational details of a global surveillance apparatus run by the NSA and other members of the Five Eyes alliance, along with numerous commercial and international partners.
The disclosures have fuelled debates over mass surveillance, government secrecy, and the balance between national security and information privacy. Two court rulings since the initial leaks have split on the constitutionality of the NSA’s program to collect metadata on nearly every telephone call made in or to the United States.
Continue reading “Privacy and Big Data- The Big Debate…”