Glimpses- Fashion, Amazon Indian Fashion Week, Data Derivatives

Fantasy, fiction, flirty or flighty, The Amazon Indian Fashion Week in the capital was a delight! And compelling enough, that we have to talk about it!

There was a lot of reinvention at the Amazon Fashion Week. Amazon.in, the Indian portal by the International E tail giant, has been taking baby steps in terms of fashion and apparel in India. But the fashion week was not a baby step, it was a giant leap. And a huge success!

The opening show itself, by Rajesh Pratap Singh, was ‘dauntingly haunting.’ With models dressed in monochromes, the attention was on hospital beds and blood stain colors.

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Color Trends : Spring London Fashion Week 2015

Fashion Trends @ London Fashion Week Spring 2015…

At IntelligenceNODE, we have been checking out the various trends that are ruling the runways this year. And yes, we can see just how quickly these are spreading! We combed the rich and the famous (online of course) – Vanity Fair, Vogue, Harpers Bazaar- Thank you for confirming and inspiring!

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Glamboozeled! At the Oscars 2015…

Ok, so just as life was getting boring, again, the Oscars hit us with glam! They brought back the zing and fun as well. Being an awards academy and a popular award show aside, we do know quite a few individuals who actually woke at 5.30 A.M, IST, just to catch the action, live! And what a show it was!

At Intelligence Node, we are always looking for fodder. Fashion fodder to be exact. And the Oscars are it when we say fashion. Where beauties hobnob with the beasts; and no, the beasts are not big and scary at all; usually they are the worst dressed, the uncoordinated and unpleasing dresses, hairstyles, etc, that adorn beautiful (or once beautiful) people.

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Serenading the Senses- Designing Multi Sensory Experiences!

The latest fad on Instagram that has all the women (and quite a few men) swooning is this account called “Hot Dudes Reading.” The idea was simply an extension of daily observations. And only a couple of weeks after the account was created, it already had more than 300K followers!

#HotDudesReading is proof of the fact that we may have the most amazing technologies, but certain things, like a good paperback book, are a large part of the human imagination. In our interactions with retailers, we at Intelligence Node find that there are certain such things, or maybe sensations even, that unconsciously influence our decisions on the path to purchase.

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The Fashion “Evolution” from a Retailer’s Perspective

The ephemeral global apparel business is a challenge to stay in and adapt to. The size of the global apparel business is growing exponentially and is expected to generate double digit growth between now and 2020, much of it coming from developing markets.

In a world so saturated with choices, retailers and manufacturers are having to change their ideas about fashion with the speed of light, or perish!

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