Glimpses- Fashion, Amazon Indian Fashion Week, Data Derivatives

Fantasy, fiction, flirty or flighty, The Amazon Indian Fashion Week in the capital was a delight! And compelling enough, that we have to talk about it!

There was a lot of reinvention at the Amazon Fashion Week. Amazon.in, the Indian portal by the International E tail giant, has been taking baby steps in terms of fashion and apparel in India. But the fashion week was not a baby step, it was a giant leap. And a huge success!

The opening show itself, by Rajesh Pratap Singh, was ‘dauntingly haunting.’ With models dressed in monochromes, the attention was on hospital beds and blood stain colors.

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Color Trends : Spring London Fashion Week 2015

Fashion Trends @ London Fashion Week Spring 2015…

At IntelligenceNODE, we have been checking out the various trends that are ruling the runways this year. And yes, we can see just how quickly these are spreading! We combed the rich and the famous (online of course) – Vanity Fair, Vogue, Harpers Bazaar- Thank you for confirming and inspiring!

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Glamboozeled! At the Oscars 2015…

Ok, so just as life was getting boring, again, the Oscars hit us with glam! They brought back the zing and fun as well. Being an awards academy and a popular award show aside, we do know quite a few individuals who actually woke at 5.30 A.M, IST, just to catch the action, live! And what a show it was!

At Intelligence Node, we are always looking for fodder. Fashion fodder to be exact. And the Oscars are it when we say fashion. Where beauties hobnob with the beasts; and no, the beasts are not big and scary at all; usually they are the worst dressed, the uncoordinated and unpleasing dresses, hairstyles, etc, that adorn beautiful (or once beautiful) people.

Why did she choose to wear that? Or how could she think that matches? And why does he look like that? Is that nose real? These questions are quite popular alongside the wow and the how moments. The red carpet, it seems, was made for the Oscars.

We know you want to create looks that go to the red carpet, at the Oscars. That would be glorious! We too loved some and, well, disliked some at the Oscars. But since everyone is going to have a say, and well the Oscars are an award ceremony, we too are highlighting and awarding people that caught our attention!

We think these are the kind of looks, or maybe elements in these looks- that will catch on with the crowds- online and offline. And retailers will probably be stocking up on these kinds of products as well!

Emma Stone:

We loved Miss Stone’s look in the Golden Globe Awards last! And now, for Oscars 2015, she once again shines. And no, Birdman winning four Oscars is not the reason! Emma has an individualistic sense of fashion, which we think she rocks in.

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Serenading the Senses- Designing Multi Sensory Experiences!

The latest fad on Instagram that has all the women (and quite a few men) swooning is this account called “Hot Dudes Reading.” The idea was simply an extension of daily observations. And only a couple of weeks after the account was created, it already had more than 300K followers!

#HotDudesReading is proof of the fact that we may have the most amazing technologies, but certain things, like a good paperback book, are a large part of the human imagination. In our interactions with retailers, we at Intelligence Node find that there are certain such things, or maybe sensations even, that unconsciously influence our decisions on the path to purchase.

We have been studying how the modern and very aware mind is also compelled by brilliant retailers, to think over a negative and purchase an item! A popular term now, ‘neuromarketing,’ is often used by large retailers to understand their consumers’ responses to marketing stimuli.

After associating with some of the progressive retail houses, we have also deduced that modern day retailers are taking neuromarketing to a new level. Now, it has become clear, that only 5% of our buying decisions are made consciously- the remaining and staggering 95%- are influenced!

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The Fashion “Evolution” from a Retailer’s Perspective

The ephemeral global apparel business is a challenge to stay in and adapt to. The size of the global apparel business is growing exponentially and is expected to generate double digit growth between now and 2020, much of it coming from developing markets.

In a world so saturated with choices, retailers and manufacturers are having to change their ideas about fashion with the speed of light, or perish!

As a Data Analytics Lab, specializing in retail, with a deep and intuitive understanding of the apparel- retail industry, we at IntelligenceNODE have been studying consumers of fashion for quite some time. And our observations have been very interesting, especially from a retailer’s perspective.

We discovered 3 main types of fashion consumers:

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