The F here stands for FMCG and E for eCommerce…
FMCG, this term is being bandied about relentlessly these days. Fast Moving Consumer Goods or FMCG, as they are known by business insiders, are an imperative part of any industry all over the world. These are products that are sold quickly and at a relatively low cost.
Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products is very large.
Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, light bulbs, batteries, paper products and plastic goods. The very basic goods that are required in our day to day life, for good hygiene and survival are all a part of the FMCG industry.
These products are in used daily and are in demand constantly. Some of the companies that sell FMCGs include Unilever, Procter and Gamble, Coca-Cola, Nestle, Colgate-Palmolive, etc.