Big Data and Direct Marketing…

With organizations like Tupperware, Amway, Avon and Oriflame, to name just a few, growing rapidly, direct selling has come into its own.

Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. A textbook definition is: ‘The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs.’

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