What Small Businesses Think of Big Data and Analytics ?

The big data trend has been gaining traction rapidly in the international markets. Almost all the multinationals have their own data analytics arm; or they outsource this service from the many data analytics companies that excel at it.

But, it is undeniably true that many organizations today are making data waves. But, it is also the undeniable truth that most Small Businesses are yet to join this bandwagon. It’s been estimated that with the rapid spread of mobile devices and the “Internet of Things,” the world is generating more than 2.5 billion gigabytes of data every single day.

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Components of a Civilization that are more than a way of life

The environment we live in today is saturated with so many elements, that it has become difficult to think of human civilization without these. And yet, the presence of these implies that “civilization” is more than a way of life; it is the comfort that we all have become used to living in.

But this picture has an anomaly. The absence of green, the presence of garbage, the absence of enough oxygen, the presence of a rush hour, all of these seem somehow unnatural. Of course technology has advanced leaps and bounds. And we live in a world connected with wires and satellites.

But all of this comes at a price. The quick depletion of our natural resources, the labor of our fellow humans; these seemingly infinite things are finite. And we are only now realizing that we may have unknowingly put ourselves between the hammer and the anvil.

It is at times like these that history can rescue us. The ancient people were, to use a Hindi word, “doordarshi” or visionaries. They understood that their actions had repercussions. And to this end, they tried their best to treat their environments reverently.

There are countless examples of how people, especially before the industrial revolution, believed not in ‘exclusivity’ but in ‘inclusiveness.’ Their homes, their lifestyles, etc were all a reflection of this belief. This is evident in architecture, food, medicine, and culture that has been given to us through the ages.

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The Internet of Things: Transforming the Retail Industry

2015 has brought with it a revolution, when it comes to disruptive technologies and innovative methods of utilizing the same. One of the most popular trends to grace the world today is the Internet of Things(IoT). Actually calling it a trend would be counterproductive.

IoT is not really a trend- because it is definitely here to stay and spin the world in new directions. IoT has already made itself indispensable. From smart cars to smart homes, IoT exists in the grey area between accepted technologies and awesome new gizmos that rule the market today.

The surprise though, is that in spite of IoT being a buzz word, it has not become as mainstream as, say the internet or the mobile, or even virtual. Not everyone everywhere is aware of the huge implications that IoT already has and will have in their lives.

This is largely because IoT is not retail ready. Of course there are many new gadgets coming up every day that are collectively termed as IoT. But can you really imagine one person wearing or using 50 different objects to harness the power of the Internet of Things?

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Ethnically Yours- Big Data

Every culture in the world comes with a set of norms and rules. And the way one should dress happens to be one of those unspoken norms that govern popular conscious. Society decides what is appropriate and what is not for various gender, ethnic groups, etc.

Although these days dress has become mainstream everywhere, there are still groups of people that adhere to traditions. And ethnic wear is one of those long standing traditions that have gripped the imaginations of designers everywhere.

Which is why, the ethnic wear industry in India today comprises 75% of the total women’s wear market, at USD 10.82 billion. This is a huge number, considering the fact that the Indian Apparel market is presently valued at USD 39 billion and expected to grow at a CAGR of 9.5% to reach USD 60 billion by 2017.

With more than 10 million women joining the workforce, the apparel industry is expected to gain a potential 35 million consumers by 2020, according to a Technopak report. These numbers are clear indicators that modern and comfort based dressing will not erase centuries of traditional ideals.

Ethnic wear, especially in India today, is most popular during the wedding (read winter) season in India. Weddings see a variety of ethnic and traditional dress styles coming together. The challenge for most designers and retailers, though, lies in deciding what will earn those profits as well as brand recognition.

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The Promise of Large Retail Sales- Webrooming

You wish to buy new boots; you have been looking for a good design sometime now. You trawl various online marketplaces, looking for options, prices and ideas. You select a few popular brands; add them to your wish list on many of your favorite websites. You narrow down you list to three possible choices.

Now you are sure that you will buy one of the three pairs this weekend. Why weekend? Because that is when you can go to the mall of course! You can go to your favorite shop, try out a few other pairs just for fun, and finally get that coveted pair of boots too! And the trip to the mall means checking out all the new stuff, in person and even splurging a little more than you initially intended. All in all, a good day, then.

If you have done this, you will be pleased to know, you are not alone. There are many who check out products online, but end up buying at brick and mortar stores. The marketers have a new buzz word for what you are doing. They call it ‘webrooming.’

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Brain Trauma and Big Data…

The death of Phil Hughes, Australian Test Cricketer, due to injury during a cricket match, came as a shock to the international community last year. The reason for his death- a subarachnoid haemorrhage or in simpler words internal bleeding in certain parts of the brain.

The fact that in spite of medical science being so exact, Hughes could not be saved is an indication that when it comes to the brain and its many intricacies, even the best among us are left with almost no knowledge.

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New Year Resolutions…

It is 2015. And people are reappearing, back into the moulds of accepted work-life balance, trying to get back to the mundane. The parties and celebrations are done with; even the hangovers are receding. The revelry that embodies the holiday season is dying down.

After all the binge eating and binge drinking and general binging, it is now time to ‘detox.’ And what better way to do so than make resolutions!

The New Year brings hope of a better life, new chances and newer opportunities to people. And they make their resolution, promises to themselves and others, of how they will change, grow, improve in the New Year.

Full of enthusiasm and positivity, we end up deciding how the new year will shape up to be much better for us, and how we will make sure to be instrumental in the process of self change. A few days of adhering staunchly towards our goal increases this feeling. And then, poof, everything goes pear shaped again.

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AI- Seeing the Future!

We have heard this word many a times. Sci-fi movies are always quoting AI as if it’s a household word. Artificial Intelligence has interested scientists and enthusiasts for a long time now. Ever since mankind developed the computer, the ides of AI has taken root.

It would not be farfetched to assume that in a few decades artificial intelligence will be a large part of our lives. It already plays a significant role even today- just look at Siri or Cortana for example. These words are very familiar because we can ask them various questions and they probably answer them accurately.

Whenever we hear the words AI, our curiosity is piqued. So what’s all the fuss about? Artificial intelligence (AI) is the human-like intelligence exhibited by machines or software. . The AI field is interdisciplinary, in which a number of sciences and professions converge, including computer science, psychology, linguistics, philosophy and neuroscience, as well as other specialized fields such as artificial psychology.

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Business in Celebration!

It’s Christmas Eve. The whole world is waiting with bated breath to welcome ‘the messiah.’ All the lines have been erased to witness the birth of Christ- the savior. This in itself is a miracle. Even before he arrives, he brings with him joy and peace.

Jesus lived centuries ago. And still his words, his very presence lingers in the hearts of people all over the world. And in this atmosphere of hope and happiness is the reason that Christmas is such an amazing time for us.

Businesses start preparations months in advance to cash in on Christmas. But we believe differently. We believe us and by extension most business owners are engaged in spreading the currency of love and joy.

Most businesses that survive in the long term end up adapting to their own changing sets of consumers. But with ecommerce becoming almost mainstream, and the huge amount of choices they provide, it has become necessary to find newer ways to retain customer attention.

Grabbing eyeballs may be easy even, but getting them curious enough to actually continue to look at a particular product or service is the real challenge. The virtual world is like a quagmire of options- it entices your consumers, yes; but it distracts at the same time.

With IoT proliferating and growing, it is becoming too easy to gather data. But converting that data into actionable insights is another challenge. Until now, we have had to rely on surveys and other statistical but human methods to get to the bottom of problems.

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Big Data and Food Production…

Big data has revolutionized the way we solve our many problems. It has completely changed the world’s perception of people and things. With the availability of precise and thorough information, making decisions has become easy. The magic of Big Data has spread everywhere. All possible applications of data analytics have been studied. Newer and better uses of big data are being discovered daily.

Data analytics will lead us to a connected world where everyone and everything has an online history. In today’s world itself, many countries face food shortage. Global warming has far reaching effects. One of these is the change in weather conditions all over the world. They may be comparatively mild, but we are feeling these changes all the same. As a result, food production is affected drastically.

According to the United Nations’ Food and Agriculture Organization, food production must increase with 60% to be able to feed the growing population expected to hit 9 billion in 2050.

So we step into the future of farming and food production with Big Data! Farmers today produce three times as much food as they did 50 years ago using just 12 percent more land, thanks to new technologies and better farming practices.
But the global playing field isn’t level. In Africa, farmers produce a fraction of what they could, according to the Forum for Agricultural Research in Africa, and most barely get by, struggling against infertile soil, drought, and diseases.

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