Glimpses- Fashion, Amazon Indian Fashion Week, Data Derivatives

Fantasy, fiction, flirty or flighty, The Amazon Indian Fashion Week in the capital was a delight! And compelling enough, that we have to talk about it!

There was a lot of reinvention at the Amazon Fashion Week. Amazon.in, the Indian portal by the International E tail giant, has been taking baby steps in terms of fashion and apparel in India. But the fashion week was not a baby step, it was a giant leap. And a huge success!

The opening show itself, by Rajesh Pratap Singh, was ‘dauntingly haunting.’ With models dressed in monochromes, the attention was on hospital beds and blood stain colors.

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Fashion industry will no more make decisions based on intuitions!

There will be 40 zettabytes of data on the planet by 2020, a 14 percent jump from previous forecasts, according to a 2012 study from the International Data Corporation on the digital universe. That’s equal to 57 times the number of all the grains of sand on all the beaches on earth.

We, at Intelligence Node, process half a petabyte (10005 KB) of data every month. To put this into perspective every four months we process and analyze as much data as All data in All US academic research libraries.

In all this furore over data, we often may forget that, fundamentally, ‘big data’ is about making predictions. This is how big data earns the most brownie points when it comes to fashion.

Intelligence Node is instrumental in assisting the fashion industry, among others, with their big data needs. We believe that big data can and has revolutionized the fashion industry.

According to Intelligence Node, the world clothing and textile industry – encompassing clothing, textiles, footwear, and luxury goods – exceeded $2,000 trillion in 2010. The apparel, luxury goods and accessories portion of the market, which accounts for over 55% of the overall market, is expected to generate $3,180 billion in 2015, with a yearly growth rate in excess of 4%.

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