The obvious and not-so-obvious winners of this year’s July summer sales.
Before our tan lines could fade, our inboxes were filled with promo newsletters talking about the last of season’s sales, announcing final reductions. This time of the year has always been bittersweet- between packing up our grills and laundering our swimsuits we’re hard at crunching Sales data, pulling up an analysis of what people have been buying off their screens. Was it all pink? Are denim cut-offs over? How did the 80’s one-piece do? How much was the US into straw bags?
Continue reading “Summer 2017 Fashion Sales Report”
What is our Spikes & Dips Series?
Intelligence Node’s Spikes & Dips series tracks the retail price change of a basket of products spread across online retailers using our real-time retail analytics software. ‘Spikes & Dips’ covers the top 1000+ leading North American e-commerce retailers and is continuously monitored by proprietary market-monitoring algorithms. Intelligence Node’s algorithm processes approximately 750mn products daily and are taken from real-time, live data. All benchmark indexes are tracked in real-time, however, updates will be published in our monthly State of E-commerce newsletter.
Continue reading “Spikes & Dips May 2016: State of E-commerce in the US”
Luxury is relative, they say. By all definitions, luxury is also exclusive. In times when the West discovered new routes to the East, it was in search of this same luxury. The pepper trade, the silk trade, diamonds- they came with a huge price tag. And the ones who were capable of paying for it, flaunted it with pride.
There has always been a basic concept about luxury- from the traders’ point of view. Exchanging a high quality or rare piece of merchandise for the highest price. And for centuries, the high end retail market, that accounted for 390 USD in 2012 (BCG), has been following this system.
Continue reading “Retail trends and prospects in the world of luxury items”
In order to be irreplaceable,
One must always be Different!
We agree! Fashion may be evolutionary, but style, well, it never goes out of style! And NOW, today, this is becoming apparent. The precepts of fashion are evolving; no longer is it confined to the ‘hallowed’ runways. Now, fashion is created everywhere- and consumed with the same enthusiasm as on the ramp.
Continue reading “Of Art, Music, Awards & Style – Fashion industry evolving !”
Disney’s new adaptation of the movie Cinderella reminded us of two things.
One, fairy tales are timeless!
Continue reading “Footprints on our sole! Trends for Retailers”
The way to a man’s heart is through is stomach, they say. And the way to a woman’s heart? Why diamonds of course!
Bling has always been a part of popular culture. From princess to pauper; and princes too; have always loved jewels. These portraits of the Indian kings and queen, princes and princesses, of as recently as the 1800s, show just how important a status symbol, these stones have become!
Continue reading “All that glitter is gold at the Lakme India Fashion Week”
Confused? So are we! Let’s put this into perspective- with ecommerce sales worldwide reaching $1.47 trillion in 2014 alone, we are talking of a HUGE number of people, who log in to shop online everyday!
Research shows that one of the major reasons for products to reach the wishlist but not the shopping cart, is size. In fact, recently consumers regularly shopping online were surveyed, on the parameters of why there are instances when they turn away from purchase- and their answers were, bluntly put, size and payment modes.
Continue reading “Does the Size Chart play an important role in Ecommerce Conversion?”
The latest fad on Instagram that has all the women (and quite a few men) swooning is this account called “Hot Dudes Reading.” The idea was simply an extension of daily observations. And only a couple of weeks after the account was created, it already had more than 300K followers!
#HotDudesReading is proof of the fact that we may have the most amazing technologies, but certain things, like a good paperback book, are a large part of the human imagination. In our interactions with retailers, we at Intelligence Node find that there are certain such things, or maybe sensations even, that unconsciously influence our decisions on the path to purchase.
Continue reading “Serenading the Senses- Designing Multi Sensory Experiences!”