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How Mobile Commerce Reshaping Consumer Behavior

Mobile is becoming the integrated platform to get almost everything done today. And retailers are very aware of this fact. A lot of know- how, reports and miscellaneous facts exist online and offline about mobile platforms. This knowledge is now becoming a healthy return on investment for many businesses. Consumers are now using mobile devices […]

What Small Businesses Think of Big Data and…

The big data trend has been gaining traction rapidly in the international markets. Almost all the multinationals have their own data analytics arm; or they outsource this service from the many data analytics companies that excel at it. But, it is undeniably true that many organizations today are making data waves. But, it is also […]

The Internet of Things: Transforming the Retail Industry

2015 has brought with it a revolution, when it comes to disruptive technologies and innovative methods of utilizing the same. One of the most popular trends to grace the world today is the Internet of Things(IoT). Actually calling it a trend would be counterproductive. IoT is not really a trend- because it is definitely here […]

Ethnically Yours- Big Data

Every culture in the world comes with a set of norms and rules. And the way one should dress happens to be one of those unspoken norms that govern popular conscious. Society decides what is appropriate and what is not for various gender, ethnic groups, etc. Although these days dress has become mainstream everywhere, there […]

The Promise of Large Retail Sales- Webrooming

You wish to buy new boots; you have been looking for a good design sometime now. You trawl various online marketplaces, looking for options, prices and ideas. You select a few popular brands; add them to your wish list on many of your favorite websites. You narrow down you list to three possible choices. Now […]

AI- Seeing the Future!

We have heard this word many a times. Sci-fi movies are always quoting AI as if it’s a household word. Artificial Intelligence has interested scientists and enthusiasts for a long time now. Ever since mankind developed the computer, the ides of AI has taken root. It would not be farfetched to assume that in a […]

How Financial Services firms are leveraging Big Data?

Financial Services today is an umbrella that covers everything from bank loans to insurance services. There are so many functions involved in the financial services sector that it is easy to lose count. In technical terms, financial services are the economic services provided by the finance industry, which encompasses a broad range of organizations that […]

Mind your Es(eCommerce) and Fs(FMCG)…

The F here stands for FMCG and E for eCommerce… FMCG, this term is being bandied about relentlessly these days. Fast Moving Consumer Goods or FMCG, as they are known by business insiders, are an imperative part of any industry all over the world. These are products that are sold quickly and at a relatively […]

Big Data analytics and its integration with Social…

Big Data is the buzzword today… Everything is about gathering and predicting data. In every field that we hear of, big data has made inroads. Call it exploitation or what have you to… but Big Data is here to stay. We’re told that the potential for beneficial insights mined from anonymous, adequately protected data is […]

Pet That! – Big Data in the Pet…

Dogs have ever been man’s best friend. Pet owners equate their canine companions with children and dote on them just in the same way. The list of products catering to the pet industry has become endless. New fashion trends, new hairstyles, you name it, they have already done it. These trends may cross into the […]

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