Glamboozeled! At the Oscars 2015…

Ok, so just as life was getting boring, again, the Oscars hit us with glam! They brought back the zing and fun as well. Being an awards academy and a popular award show aside, we do know quite a few individuals who actually woke at 5.30 A.M, IST, just to catch the action, live! And what a show it was!

At Intelligence Node, we are always looking for fodder. Fashion fodder to be exact. And the Oscars are it when we say fashion. Where beauties hobnob with the beasts; and no, the beasts are not big and scary at all; usually they are the worst dressed, the uncoordinated and unpleasing dresses, hairstyles, etc, that adorn beautiful (or once beautiful) people.

Why did she choose to wear that? Or how could she think that matches? And why does he look like that? Is that nose real? These questions are quite popular alongside the wow and the how moments. The red carpet, it seems, was made for the Oscars.

We know you want to create looks that go to the red carpet, at the Oscars. That would be glorious! We too loved some and, well, disliked some at the Oscars. But since everyone is going to have a say, and well the Oscars are an award ceremony, we too are highlighting and awarding people that caught our attention!

We think these are the kind of looks, or maybe elements in these looks- that will catch on with the crowds- online and offline. And retailers will probably be stocking up on these kinds of products as well!

Emma Stone:

We loved Miss Stone’s look in the Golden Globe Awards last! And now, for Oscars 2015, she once again shines. And no, Birdman winning four Oscars is not the reason! Emma has an individualistic sense of fashion, which we think she rocks in.

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Valentine’s Day: Why Romance Is A Blessing For Retailers?

The splashes of red and romance in the air- Valentine’s Day is when all and sundry capitalize on love. Love is the music of the soul- at least that is what numerous ads will have us believe. 14 February may fall on any day of the week; but we are prepared for it, even before the month of February begins.

At IntelligenceNODE, we have been looking at the various ways that love is built up into the best commodity there is. And why not! Valentine’s Day is an opportunity for you, the retailer, to gift the carefully crafted dreams of the people, by the people and for the people, to them.

We realize that some of the best deals, the whole year round, are on offer in preparation for or on Valentine’s. To cite an example, this year, the city of Newark sold 100 vacant lots for just $1,000 to couples, with the condition that each couple must build a home on its lot within 18 months and become full-time occupants. We think this was a great deal! And an amazing way to build a community, augment the job market, spread some more love…


newark-land-sale


LOVE IS NOW MOBILE!

Consumers are in the zone these days, where experimenting with different products and ideas has become their new way of life. When it comes to gifting that ‘special someone,’ there is no holding back. Consumers are prepared to buy on impulse and at the last minute. The huge rise of mobile usage and online shopping means that mobile increasingly plays a key role in the path to purchase.

Data collected from a random sample of 500 million online shopping experiences showed that retailers gained up to $35.3 million in incremental revenue and experienced an 11% improvement in average order value the week leading up to Valentine’s Day. Total conversions also increased by 24%. All this circa 2013.It has only increased now!

After all, If the Indian Online Retailer Myntra can contemplate going exclusively mobile…


The trend has been mobile was winning. Now it has WON.

-Eric Schmidt, Google


CAPITAL IS ON CUSTOMER EXPERIENCE OPTIMIZATION

Get personal. Get real. Get recognized. These words seem to be the new mantra. We find that people like to see and feel real- not larger than life- real. And marketers are getting this too. A lot of brands have done just that. Engaging their consumers through the social media- marketers have successfully created product stories.

Be it a cool video series like GAP’s new campaign, where the brand has teamed with The Daniels on GAP’s first Instagram micro-series as part of its Spring “Dress Normal” campaign. Or Hallmark’s #PutYourHeartToPaper Campaign which already has a couple of million views! These ads ensure that conversions happen- online and offline.


https://www.youtube.com/watch?v=Kut17MUKpi4


ONLINE & IN STORE ARE CONNECTED

Valentine’s Day happens to be one of those holidays tied to emotions. So an element of surprise and generosity are the most important aspects that retailers need to keep in mind while designing their marketing strategies.

Creating an amazing and innovative omni -channel experience is the major target for retailers worldwide, on any given day. But even more so on Valentine’s. And this works online as well as in store. In one example, BloomSnap, a feature found on the online flower marketplace BloomNation, allows customers to see the bouquet of flowers they purchased in the form of a photo sent directly from the florist before the bouquet is shipped.


 

bloom-nation


Valentine’s Day is all about love. But these insights we have come across are for the daily as well we think. As a retailer, you are involved in the amazing business of making sure that love is tangible. After all, who needs cupid when we have you? At IntelligenceNODE, we hope to honor this connection through our link with you!

The Fashion “Evolution” from a Retailer’s Perspective

The ephemeral global apparel business is a challenge to stay in and adapt to. The size of the global apparel business is growing exponentially and is expected to generate double digit growth between now and 2020, much of it coming from developing markets.

In a world so saturated with choices, retailers and manufacturers are having to change their ideas about fashion with the speed of light, or perish!

As a Data Analytics Lab, specializing in retail, with a deep and intuitive understanding of the apparel- retail industry, we at IntelligenceNODE have been studying consumers of fashion for quite some time. And our observations have been very interesting, especially from a retailer’s perspective.

We discovered 3 main types of fashion consumers:

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From the Runway to the Roadway: The Vero Moda India Story

These days, whenever one looks at the huge store front of the Vero Moda store, Mumbai, there is, almost always, a sale going on. With so many offers, discounts and an amazingly intuitive collection, Vero Moda offers affordable style to the modern Indian woman.

There are many international brands in the Indian retail market today- and yet, Vero Moda is one of the few that has queues outside on sale weekends, beginning from early in the morning- hours before the store actually opens. The atmosphere is like the entry to an elite club, complete with bouncers allowing one person inside at a time.

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How Mobile Commerce Reshaping Consumer Behavior

Mobile is becoming the integrated platform to get almost everything done today. And retailers are very aware of this fact. A lot of know- how, reports and miscellaneous facts exist online and offline about mobile platforms.

This knowledge is now becoming a healthy return on investment for many businesses. Consumers are now using mobile devices to shop, exchange ideas and create personal histories. Ecommerce websites and etailers are cashing in on this deluge.

It is not just a passing fad though; it is a way of life. According to forecasts, worldwide business-to-consumer e-commerce spending increased by 20 percent in 2014, reaching $1.5 trillion in sales. Ecommerce has clearly outpaced many other industries today. It has in fact become a medium for most industries to increase their customer base.

Mobile commerce is, for most intents and purposes, user centric. It focuses on the consumer. Everything from aesthetics to ease of use that you might wish for, as the consumer you get it! In fact, after taking years to build an online presence, retailers are only now beginning to cash in on all that hard work.

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Refurbished goods, An offshoot e-tail industry – A booming business

E-Tail has become a booming business all over the world. While online retail contributed just about 0.4% of the overall retail market in 2014 (India), it is expected to reach 3 per cent of the total retail at $32 billion by 2020, according to a Technopak study.

This is supported by the mobile internet traffic statistics as well. Mobile data traffic in India is projected to grow 24-fold between 2013 and 2018 at a CAGR of 88 per cent. Clearly, an indication of the way the winds blow.

But as amazing as the ecommerce numbers sound, there is an aspect of e-Tail that we all have not given much thought to. Ever wondered what happens to those products that we order online, maybe try out, and send back to the e-Tailer?

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What Small Businesses Think of Big Data and Analytics ?

The big data trend has been gaining traction rapidly in the international markets. Almost all the multinationals have their own data analytics arm; or they outsource this service from the many data analytics companies that excel at it.

But, it is undeniably true that many organizations today are making data waves. But, it is also the undeniable truth that most Small Businesses are yet to join this bandwagon. It’s been estimated that with the rapid spread of mobile devices and the “Internet of Things,” the world is generating more than 2.5 billion gigabytes of data every single day.

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Components of a Civilization that are more than a way of life

The environment we live in today is saturated with so many elements, that it has become difficult to think of human civilization without these. And yet, the presence of these implies that “civilization” is more than a way of life; it is the comfort that we all have become used to living in.

But this picture has an anomaly. The absence of green, the presence of garbage, the absence of enough oxygen, the presence of a rush hour, all of these seem somehow unnatural. Of course technology has advanced leaps and bounds. And we live in a world connected with wires and satellites.

But all of this comes at a price. The quick depletion of our natural resources, the labor of our fellow humans; these seemingly infinite things are finite. And we are only now realizing that we may have unknowingly put ourselves between the hammer and the anvil.

It is at times like these that history can rescue us. The ancient people were, to use a Hindi word, “doordarshi” or visionaries. They understood that their actions had repercussions. And to this end, they tried their best to treat their environments reverently.

There are countless examples of how people, especially before the industrial revolution, believed not in ‘exclusivity’ but in ‘inclusiveness.’ Their homes, their lifestyles, etc were all a reflection of this belief. This is evident in architecture, food, medicine, and culture that has been given to us through the ages.

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The Internet of Things: Transforming the Retail Industry

2015 has brought with it a revolution, when it comes to disruptive technologies and innovative methods of utilizing the same. One of the most popular trends to grace the world today is the Internet of Things(IoT). Actually calling it a trend would be counterproductive.

IoT is not really a trend- because it is definitely here to stay and spin the world in new directions. IoT has already made itself indispensable. From smart cars to smart homes, IoT exists in the grey area between accepted technologies and awesome new gizmos that rule the market today.

The surprise though, is that in spite of IoT being a buzz word, it has not become as mainstream as, say the internet or the mobile, or even virtual. Not everyone everywhere is aware of the huge implications that IoT already has and will have in their lives.

This is largely because IoT is not retail ready. Of course there are many new gadgets coming up every day that are collectively termed as IoT. But can you really imagine one person wearing or using 50 different objects to harness the power of the Internet of Things?

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Ethnically Yours- Big Data

Every culture in the world comes with a set of norms and rules. And the way one should dress happens to be one of those unspoken norms that govern popular conscious. Society decides what is appropriate and what is not for various gender, ethnic groups, etc.

Although these days dress has become mainstream everywhere, there are still groups of people that adhere to traditions. And ethnic wear is one of those long standing traditions that have gripped the imaginations of designers everywhere.

Which is why, the ethnic wear industry in India today comprises 75% of the total women’s wear market, at USD 10.82 billion. This is a huge number, considering the fact that the Indian Apparel market is presently valued at USD 39 billion and expected to grow at a CAGR of 9.5% to reach USD 60 billion by 2017.

With more than 10 million women joining the workforce, the apparel industry is expected to gain a potential 35 million consumers by 2020, according to a Technopak report. These numbers are clear indicators that modern and comfort based dressing will not erase centuries of traditional ideals.

Ethnic wear, especially in India today, is most popular during the wedding (read winter) season in India. Weddings see a variety of ethnic and traditional dress styles coming together. The challenge for most designers and retailers, though, lies in deciding what will earn those profits as well as brand recognition.

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