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8 Ways to Create an Unstoppable eCommerce Marketing…

Whereas businesses with a brick-and-mortar location naturally centralize their marketing efforts on their physical presence, the world of eCommerce faces an entirely different set of challenges. As much as having an online retail business provides significant flexibility, it also means that a business essentially lives or dies by how much it connects with consumers; a […]

5 Things You Need to Know About the…

If you think your brand’s reputation speaks for itself, that you can rely on traditional marketing strategies and neglect the burgeoning world of mobile shopping, you’re dreaming. Shopify may be the biggest thing to happen to retail since online shopping and credit cards. The new mobile Shopify app can supercharge your sales. Think it’s not […]

Millennials vs. Baby Boomers: Retail Sales Strategies That…

For decades, marketers have spent every last cent they had tailoring their retail sales strategies to appeal to Baby Boomers. Boomers, once the largest generation, have now been overtaken by Millennials, who are the largest living segment of the population. Millennials, who are roughly ages 18-36, are the generation everyone loves to hate, dismissing them […]

What is Market Price & How to Set…

Regardless of what type of product you’re selling, you know you need to set a price to sell it. Knowing that you need a price is the easy part. Determining your price – well, that’s where things get tricky. It can be difficult to price your products because if you go too high, you may […]

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