The Power of the Brand Mapping/Positioning in Retailer’s Life

 

Kit Kat, Hersheys, Snickers, MnMs, Cadbury, (okay… so we love chocolate), Pepsi, Coca Cola, Parle-G, Bournvita, Parachute Hair Oil, Complan, Tata Salt, Johnson’s Baby, etc. What do these names have in common? Everyone knows them, and what they stand for. Most of these are all items of daily use or for quick consumption- most, in India still can be brought for 50 Rs. Or less. But they are institutions that we have grown up with- just like our religions. We know them like a good friend who was with us and still is. They are BRANDS.

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