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Breaking Down ABOF’s Bold Entry In India’s Fashion…

Indian conglomerate Aditya Birla Group launched ABOF on 16th of October’15 and entered a space that is dominated by category specialists Jabong and Myntra. When you consider the fact that Aditya Birla is the largest fashion player in India through Madura Fashion and Pantaloons, which were acquired by it in 1999 and 2012 respectively, its […]

Does the Size Chart play an important role…

Confused? So are we! Let’s put this into perspective- with ecommerce sales worldwide reaching $1.47 trillion in 2014 alone, we are talking of a HUGE number of people, who log in to shop online everyday! Research shows that one of the major reasons for products to reach the wishlist but not the shopping cart, is […]

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