The more successful you are in business, the more cutthroat the competition becomes. That’s simply the reality that your company must face, regardless of your industry. Strategy is key to maintaining an edge over other companies within your niche, and advertising oftentimes plays an integral role in establishing the mission and reputation of your business. Even with that fierce pursuit of customers, you must adhere to certain rules when it comes to promoting your products and/or services to prospects. This does not, however, preclude you from employing the latest technology to stay abreast of what your competitors may be up to.