The Fashion “Evolution” from a Retailer’s Perspective

The ephemeral global apparel business is a challenge to stay in and adapt to. The size of the global apparel business is growing exponentially and is expected to generate double digit growth between now and 2020, much of it coming from developing markets.

In a world so saturated with choices, retailers and manufacturers are having to change their ideas about fashion with the speed of light, or perish!

As a Data Analytics Lab, specializing in retail, with a deep and intuitive understanding of the apparel- retail industry, we at IntelligenceNODE have been studying consumers of fashion for quite some time. And our observations have been very interesting, especially from a retailer’s perspective.

We discovered 3 main types of fashion consumers:

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From the Runway to the Roadway: The Vero Moda India Story

These days, whenever one looks at the huge store front of the Vero Moda store, Mumbai, there is, almost always, a sale going on. With so many offers, discounts and an amazingly intuitive collection, Vero Moda offers affordable style to the modern Indian woman.

There are many international brands in the Indian retail market today- and yet, Vero Moda is one of the few that has queues outside on sale weekends, beginning from early in the morning- hours before the store actually opens. The atmosphere is like the entry to an elite club, complete with bouncers allowing one person inside at a time.

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What Small Businesses Think of Big Data and Analytics ?

The big data trend has been gaining traction rapidly in the international markets. Almost all the multinationals have their own data analytics arm; or they outsource this service from the many data analytics companies that excel at it.

But, it is undeniably true that many organizations today are making data waves. But, it is also the undeniable truth that most Small Businesses are yet to join this bandwagon. It’s been estimated that with the rapid spread of mobile devices and the “Internet of Things,” the world is generating more than 2.5 billion gigabytes of data every single day.

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Components of a Civilization that are more than a way of life

The environment we live in today is saturated with so many elements, that it has become difficult to think of human civilization without these. And yet, the presence of these implies that “civilization” is more than a way of life; it is the comfort that we all have become used to living in.

But this picture has an anomaly. The absence of green, the presence of garbage, the absence of enough oxygen, the presence of a rush hour, all of these seem somehow unnatural. Of course technology has advanced leaps and bounds. And we live in a world connected with wires and satellites.

But all of this comes at a price. The quick depletion of our natural resources, the labor of our fellow humans; these seemingly infinite things are finite. And we are only now realizing that we may have unknowingly put ourselves between the hammer and the anvil.

It is at times like these that history can rescue us. The ancient people were, to use a Hindi word, “doordarshi” or visionaries. They understood that their actions had repercussions. And to this end, they tried their best to treat their environments reverently.

There are countless examples of how people, especially before the industrial revolution, believed not in ‘exclusivity’ but in ‘inclusiveness.’ Their homes, their lifestyles, etc were all a reflection of this belief. This is evident in architecture, food, medicine, and culture that has been given to us through the ages.

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The Internet of Things: Transforming the Retail Industry

2015 has brought with it a revolution, when it comes to disruptive technologies and innovative methods of utilizing the same. One of the most popular trends to grace the world today is the Internet of Things(IoT). Actually calling it a trend would be counterproductive.

IoT is not really a trend- because it is definitely here to stay and spin the world in new directions. IoT has already made itself indispensable. From smart cars to smart homes, IoT exists in the grey area between accepted technologies and awesome new gizmos that rule the market today.

The surprise though, is that in spite of IoT being a buzz word, it has not become as mainstream as, say the internet or the mobile, or even virtual. Not everyone everywhere is aware of the huge implications that IoT already has and will have in their lives.

This is largely because IoT is not retail ready. Of course there are many new gadgets coming up every day that are collectively termed as IoT. But can you really imagine one person wearing or using 50 different objects to harness the power of the Internet of Things?

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The Promise of Large Retail Sales- Webrooming

You wish to buy new boots; you have been looking for a good design sometime now. You trawl various online marketplaces, looking for options, prices and ideas. You select a few popular brands; add them to your wish list on many of your favorite websites. You narrow down you list to three possible choices.

Now you are sure that you will buy one of the three pairs this weekend. Why weekend? Because that is when you can go to the mall of course! You can go to your favorite shop, try out a few other pairs just for fun, and finally get that coveted pair of boots too! And the trip to the mall means checking out all the new stuff, in person and even splurging a little more than you initially intended. All in all, a good day, then.

If you have done this, you will be pleased to know, you are not alone. There are many who check out products online, but end up buying at brick and mortar stores. The marketers have a new buzz word for what you are doing. They call it ‘webrooming.’

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New Year Resolutions…

It is 2015. And people are reappearing, back into the moulds of accepted work-life balance, trying to get back to the mundane. The parties and celebrations are done with; even the hangovers are receding. The revelry that embodies the holiday season is dying down.

After all the binge eating and binge drinking and general binging, it is now time to ‘detox.’ And what better way to do so than make resolutions!

The New Year brings hope of a better life, new chances and newer opportunities to people. And they make their resolution, promises to themselves and others, of how they will change, grow, improve in the New Year.

Full of enthusiasm and positivity, we end up deciding how the new year will shape up to be much better for us, and how we will make sure to be instrumental in the process of self change. A few days of adhering staunchly towards our goal increases this feeling. And then, poof, everything goes pear shaped again.

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Big Data Flicks!

When ‘Life in a Day’- a crowdsourced documentary film by Ridely Scott, Kevin Macdonald and Youtube, premiered in the Sundance Film Festival 2011, it created a stir among enthusiasts. With the aim of documenting one day, July 24, as lived by people around the world, the film was a great concept that captured peoples’ imagination. The film is 94 minutes 53 seconds long and includes scenes selected from 4,500 hours of footage in 80,000 submissions from 192 nations.

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