Fitbit had a tough time maintaining its status quo as the category leader in fitness trackers and overall wearables in 2017. Falling to the third place for the first time in the first quarter of 2017, between Chinese gadget maker Xiaomi and Apple, what the fitness brand could do with is a little introspection. Product pricing and timing impacts, not just the sales, but also its visibility at an online store. Working on this factor can help Fitbit elbow out the competition, all with the right data.
Cat’s out of the bag, analytics is steadily rising on top of every other retailer’s list of priorities, but are they going to maximize their opportunity here – or waste it?
Predicting the future is impossible. Despite that fact, business leaders still need to be able to capitalize on future trends in order to gain a leg up on the competition and achieve business success. Unless you have the proverbial crystal ball, producing accurate insights and turning them into trends can be extremely challenging – given that there are only two reliable sources for identifying trends: Market Analysis Reports and Predictive Intelligence Tools.