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The Elusive Elevator Pitch and Other Things…

What is the one thing you would tell Mark Zuckerberg, Jeff Bezos or Larry Page & Sergey Brin if you are riding the same lift, together? You have less than 10 seconds to think, formulate words and speak up. What would you tell them, if you wanted them to hire you- on the spot, without […]

As a Retailer, Recognize key Trends for your…

What is the one word that describes “change” effectively, positively and instantly? There could be many answers to this question. Our answer though, is grounded in the tangible. Trend! Each trend is a precursor to change. Or the change itself! To extrapolate, there was a time when women were expected, and therefore, portrayed as doing […]

Of Art, Music, Awards & Style – Fashion…

In order to be irreplaceable, One must always be Different! -Coco Chanel     We agree! Fashion may be evolutionary, but style, well, it never goes out of style! And NOW, today, this is becoming apparent. The precepts of fashion are evolving; no longer is it confined to the ‘hallowed’ runways. Now, fashion is created […]

From Mind to Mobile- Why Insights Matter for…

In times of old- all fashion was custom. Apparel had to be designed or sewn by hand. It was only when social disparities started blurring that businesses started selling mass produced apparel; and people started buying it. The industrial revolution brought standardization to the apparel markets. From gathering raw materials to creating standard fits- the […]

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