It pays to get in a shopper’s face.
Think about it: When you’re searching for a specific item on an e-commerce site, how often do you get swayed by one of the first 10 products that pop up? (Meanwhile the product you came looking for is buried somewhere at the bottom.) Every e-commerce website pushes certain products to the top, and they can significantly differ from their direct competitors. Each retailer has a different approach to selecting products to make more visible than others. That’s why visibility ranks are crucial for every e-commerce website’s merchandising strategies.
Continue reading “What’s Seen is Sold. Right?”
Consumers are ravenous for a great shopping experience and proven practices can help retailers add sizzle to their offerings. In fact, boosting sales per customer is easier than retail companies might expect. During these final weeks of 2017, retailers can boost “share of wallet” by appealing to consumers’ needs, emotions and senses.
Here are five ways to maximize your retail sales across channels.
Continue reading “Merchandising Wins: 5 Tools To Get Shoppers To Spend”
Two days ago, Toys ‘R’ Us filed for Chapter 11 bankruptcy protection – mere weeks ahead of the critical holiday season – to restructure amid crippling debt, declining sales and relentless competition from retail powerhouses.
In recent years, Toys “R” Us has spent hundreds of million of dollars on interest expenses, which left few resources to fund its e-commerce website. By contrast, Amazon and Walmart dominate e-commerce due to a robust online presence, lower costs and fast home delivery.
Continue reading “Can Babies Save Toys ‘R’ Us?”
BOOM! That’s how immediate the impact of visual merchandising is on retail shoppers – and why effective visuals are a strategic asset in omnichannel retail. Visual merchandising presents a retailer’s physical store or e-commerce website in an enticing way to attract customers. Yet the objective isn’t just to look alluring – it’s to fuel retail purchases.
Let’s look at how timeless design principles impact shopper psychology and drive traffic and sales both in stores and online.
Continue reading “Why Visual Merchandising Matters More Than Ever”
If you think your brand’s reputation speaks for itself, that you can rely on traditional marketing strategies and neglect the burgeoning world of mobile shopping, you’re dreaming. Shopify may be the biggest thing to happen to retail since online shopping and credit cards. The new mobile Shopify app can supercharge your sales. Think it’s not for you? Think again. Continue reading “5 Things You Need to Know About the New Mobile Shopify App”
A model can make even a lackluster piece of clothing look gorgeous by highlighting its silhouette, showing how the garment fits with other pieces, and encouraging an aspirational approach to buying. Of course, almost no one can afford the best models, and few small business owners can afford professionals. This leaves most businesses to choose between mannequins (or other displays, such as fancy hangers) and amateur or part-time models. Continue reading “Model vs. Mannequin: Which Produces More Sales?”
In any business, strategy is often the difference between a soaring success and a futile effort to connect with the customers you crave. However, with its continuing evolution and increasing competition in recent years, the eCommerce space might be even more reliant on the strength of retail sales strategies in order to capture business.
Continue reading “9 Retail Sales Strategies You Can’t Be Without”
For obvious reasons, consumers are naturally drawn to any way in which they can save some of their hard-earned cash. So it stands to reason that free shipping has become such a popular feature to promote eCommerce sites. In addition to the built-in appeal of giving customers the chance to cut down their purchase total, such a tactic has a tremendous impact on customer service and, in many instances, may directly lead to the formation of long-term customer relationships. However, like any marketing tool, free shipping delivers the best results when used strategically to accent your business.
Continue reading “The Best Times to Use Free Shipping to Increase Online Retail Sales”
There’s looks and then there’s looks. The former makes you feel happy or sad or loved or disappointed. And the latter make you the centre of attention, period. Looks are the brainchild of luxury. And what better place to explain luxury than on the Red Carpet at one of the most glamorous events in our culture- Festival de Cannes!
At IntelligenceNODE, we have been studying looks at various events as a part of our discussion on trends. And the Red Carpet at Cannes is as larger than life as it gets. With the bold and the beautiful stepping out in their summer best, we noticed some trends popping out, subtly of course.
Maybe that is the way to go this summer! Or not. These trends include pastel tones, minimalist looks and clear fabrics. And of course brands. But there is one trend that is emerging and surpassing the others. Diamonds!
Not too much on one person. But then one diamond accessory from Chopard or Bulgari is statement enough, isn’t it?
Female actor Julianne Moore has been wowing with exquisite jewellery on the Red Carpet from day 1.
Continue reading “Of Dreams & Diamonds…”
Branded bags and quality luggage has arrived! Now is the time when every little detail- from a dainty hairpin to the right bag is vital to look modern. With the growing influence of fashion consciousness and rising expendable incomes, bags have become a status symbol.
The global luggage and leather goods industry is expected to grow at a CAGR of 4.5% during 2014-2019. The total retail sales value of the Indian luggage market alone is forecast to be about 1.87 billion U.S. dollars in 2015.
Continue reading “6 Fashion bags to Follow This Season for Retailers”