The Rise Of ‘Athletic wear’ In the apparel Industry

Heard of words like Active wear? We are sure you have come across some apparel that is put under this word on many an eCommerce app. Active wear, Athletic wear, Sports Wear, these words mean a lot these days.

There was a time when buying sportswear was for hardcore gymnasts or athletes. Then the body builders who went to the gym started taking workout clothes seriously and wearing them religiously to the gym- thanks to brands like Nike, Puma, Adidas, etc.

In fact, until now, athletic wear has been synonymous with these names. But now, everyone and their dogs are seen wearing track pants (costing up to $400) just like that. Going to the gym? Not really. Would you wear a branded $400 pair of pants while gymming? We think not! Another kind of workout then? Nope!

The pants are just, “I felt like wearing them, so I put them on,” pants. Okay. If this does not say “trend” in bold letters, we don’t know what does. Active wear has transcended the hallowed rules of fashion shows.

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As a Retailer, Recognize key Trends for your business

What is the one word that describes “change” effectively, positively and instantly?

There could be many answers to this question. Our answer though, is grounded in the tangible.

Trend!

Each trend is a precursor to change. Or the change itself!

To extrapolate, there was a time when women were expected, and therefore, portrayed as doing household chores everywhere- in ads, films, etc. But then Julia Child appeared on TV wearing pearls and cooking Boeuf Bourguinon. Et Voila, a trend was created- which changed the way women viewed themselves.

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#EarthDay #sustainability #dressforacause

The Inuit tribe in the northern reaches of Canada has experienced the most tangible effects of the changing climes. According to them, the Earth is ‘wobbling.’ And just maybe, humanity will once again be pitted against extreme weather conditions and tested thoroughly to be able to prevail.

But before the advent of another ice age, or some as yet unthought-of natural possibility, we have been warned. And no, global warming is not the problem. The problem is apathy. Today is Earth Day (the Google Doodle is awesome, BTW), which makes today a great day to start an awakening. A revolution, if you will!

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Color Trends : Spring London Fashion Week 2015

Fashion Trends @ London Fashion Week Spring 2015…

At IntelligenceNODE, we have been checking out the various trends that are ruling the runways this year. And yes, we can see just how quickly these are spreading! We combed the rich and the famous (online of course) – Vanity Fair, Vogue, Harpers Bazaar- Thank you for confirming and inspiring!

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