Basket-based pricing: A novel approach to price-based promotions

Not to be confused with product bundling, basket-based pricing is a smart tactic to entice visitors into buying more. It’s no secret that customers everywhere love a good bargain. Discounts, flash sales, coupons, cash-back and seasonal pricing are liberally used by retailers’ to increase footfalls/visits and thereby drive sales. The way basket-based pricing differs from product bundling is that the latter is restricted to a fixed set of products, while the former can drive sales across products and categories. This makes basket-based pricing a more potent promotional mechanism.

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Undressing Today Men’s Fashion – Trends for this Summer

Summer is here. Well almost over. But as they say, enjoy it while it lasts, right? Summer means cool colours, breezy evenings, shades and drinking out of coconuts. Vacation time! Holidays are the time when people distress, have fun, and generally enjoy life.

When summer is mentioned, fashion too takes a distinctly relaxed flavour. No one cares about proper attire or propriety while on holiday, do they? When we think summer fashion, we inevitably think Adam Sandler or The Hangover.

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“Conceptualize”- @Lakme India Fashion Week

The much awaited ICC Cricket World Cup Semi-Final is over and done with. A few billion Indian fans are feeling the loss of the World cup trophy. But our retailers have already picked themselves up, dusted themselves off, and are ready for the next opportunity to do great stuff.

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Why Jeans and Jackets are Placed Close Together in Shops…

Walk into a ‘store’ today and you suddenly experience the shift in environments. Out of the heat or cold or general chatter on the street, store spaces are made inviting, with a décor that goes with the brand. And of course the racks of products, accessories, etc placed at intervals, divided by artsy pieces or some other form of divider. It is almost like walking into a sacred space!

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