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Showrooming and Webrooming: Moving beyond buzzwords

Showrooming is the practice where shoppers examine items during store visits, but choose to buy them online because they are cheaper there. Online retailers are in a position to offer better deals as they don’t have to bear the same operational costs as their brick-and-mortar counterparts. Effectively, traditional retailers unwittingly act as showrooms for ecommerce […]

The Promise of Large Retail Sales- Webrooming

You wish to buy new boots; you have been looking for a good design sometime now. You trawl various online marketplaces, looking for options, prices and ideas. You select a few popular brands; add them to your wish list on many of your favorite websites. You narrow down you list to three possible choices. Now […]

Showrooming: Trends & Observations

Usually, for many people all over the globe, getting ready for the holidays is a last minute affair. It was common to see people running from store to store striking items off their shopping lists. But now the same running around happens on websites, thanks to showrooming. Showrooming is the practice of examining merchandise in […]

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