Summer is here. Well almost over. But as they say, enjoy it while it lasts, right? Summer means cool colours, breezy evenings, shades and drinking out of coconuts. Vacation time! Holidays are the time when people distress, have fun, and generally enjoy life.
When summer is mentioned, fashion too takes a distinctly relaxed flavour. No one cares about proper attire or propriety while on holiday, do they? When we think summer fashion, we inevitably think Adam Sandler or The Hangover.
Which kind of proves the point that fashion is not a female only bastion. Men today are more fashionable than ever. While it may seem to some that variety in men’s fashion is limited, this is just an illusion. The men’s fashion industry is growing every day.
And men are becoming very savvy about looking good. Let us tell you a secret: you don’t need good looks to look good today. All you need is the right clothes- or the right people telling you what to buy.
So yes, we do remember reading about those days in Regency England (courtesy Jane Austen), when men dressed up as elegantly as the ladies. Or the times before the First World War, when men wore wigs and pomades and skin tinctures and created a fashionable look for themselves.
Mad Men proved that any stereotype can be broken after all. According to a 2013 luxury goods study by consulting firm Bain & Company, growth in the market for men’s ready-to-wear has outpaced that of womenswear, increasing between 9 and 13 percent year-on-year.