The Promise of Large Retail Sales- Webrooming

You wish to buy new boots; you have been looking for a good design sometime now. You trawl various online marketplaces, looking for options, prices and ideas. You select a few popular brands; add them to your wish list on many of your favorite websites. You narrow down you list to three possible choices.

Now you are sure that you will buy one of the three pairs this weekend. Why weekend? Because that is when you can go to the mall of course! You can go to your favorite shop, try out a few other pairs just for fun, and finally get that coveted pair of boots too! And the trip to the mall means checking out all the new stuff, in person and even splurging a little more than you initially intended. All in all, a good day, then.

If you have done this, you will be pleased to know, you are not alone. There are many who check out products online, but end up buying at brick and mortar stores. The marketers have a new buzz word for what you are doing. They call it ‘webrooming.’

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AI- Seeing the Future!

We have heard this word many a times. Sci-fi movies are always quoting AI as if it’s a household word. Artificial Intelligence has interested scientists and enthusiasts for a long time now. Ever since mankind developed the computer, the ides of AI has taken root.

It would not be farfetched to assume that in a few decades artificial intelligence will be a large part of our lives. It already plays a significant role even today- just look at Siri or Cortana for example. These words are very familiar because we can ask them various questions and they probably answer them accurately.

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eTravel- a Success!

The tourism industry is one of the most affected industries, with the onset of eCommerce. Tourism is an information rich industry. The travel industry and eCommerce have become a very prosperous pair. The different factions of the travel industry all benefit from this marriage to eCommerce.

Travel was the first industry to garner significant digital sales in India, and according to the Internet & Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) International, it remains by far the biggest segment of B2C ecommerce sales.

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