The ephemeral global apparel business is a challenge to stay in and adapt to. The size of the global apparel business is growing exponentially and is expected to generate double digit growth between now and 2020, much of it coming from developing markets.
In a world so saturated with choices, retailers and manufacturers are having to change their ideas about fashion with the speed of light, or perish!
Continue reading “The Fashion “Evolution” from a Retailer’s Perspective”
These days, whenever one looks at the huge store front of the Vero Moda store, Mumbai, there is, almost always, a sale going on. With so many offers, discounts and an amazingly intuitive collection, Vero Moda offers affordable style to the modern Indian woman.
There are many international brands in the Indian retail market today- and yet, Vero Moda is one of the few that has queues outside on sale weekends, beginning from early in the morning- hours before the store actually opens. The atmosphere is like the entry to an elite club, complete with bouncers allowing one person inside at a time.
Continue reading “From the Runway to the Roadway: The Vero Moda India Story”
Mobile is becoming the integrated platform to get almost everything done today. And retailers are very aware of this fact. A lot of know- how, reports and miscellaneous facts exist online and offline about mobile platforms.
This knowledge is now becoming a healthy return on investment for many businesses. Consumers are now using mobile devices to shop, exchange ideas and create personal histories. Ecommerce websites and etailers are cashing in on this deluge.
Continue reading “How Mobile Commerce Reshaping Consumer Behavior”
The big data trend has been gaining traction rapidly in the international markets. Almost all the multinationals have their own data analytics arm; or they outsource this service from the many data analytics companies that excel at it.
But, it is undeniably true that many organizations today are making data waves. But, it is also the undeniable truth that most Small Businesses are yet to join this bandwagon. It’s been estimated that with the rapid spread of mobile devices and the “Internet of Things,” the world is generating more than 2.5 billion gigabytes of data every single day.
Continue reading “What Small Businesses Think of Big Data and Analytics ?”
2015 has brought with it a revolution, when it comes to disruptive technologies and innovative methods of utilizing the same. One of the most popular trends to grace the world today is the Internet of Things(IoT). Actually calling it a trend would be counterproductive.
IoT is not really a trend- because it is definitely here to stay and spin the world in new directions. IoT has already made itself indispensable. From smart cars to smart homes, IoT exists in the grey area between accepted technologies and awesome new gizmos that rule the market today.
The surprise though, is that in spite of IoT being a buzz word, it has not become as mainstream as, say the internet or the mobile, or even virtual. Not everyone everywhere is aware of the huge implications that IoT already has and will have in their lives.
This is largely because IoT is not retail ready. Of course there are many new gadgets coming up every day that are collectively termed as IoT. But can you really imagine one person wearing or using 50 different objects to harness the power of the Internet of Things?
Continue reading “The Internet of Things: Transforming the Retail Industry”
Every culture in the world comes with a set of norms and rules. And the way one should dress happens to be one of those unspoken norms that govern popular conscious. Society decides what is appropriate and what is not for various gender, ethnic groups, etc.
Although these days dress has become mainstream everywhere, there are still groups of people that adhere to traditions. And ethnic wear is one of those long standing traditions that have gripped the imaginations of designers everywhere.
Continue reading “Ethnically Yours- Big Data”
We have heard this word many a times. Sci-fi movies are always quoting AI as if it’s a household word. Artificial Intelligence has interested scientists and enthusiasts for a long time now. Ever since mankind developed the computer, the ides of AI has taken root.
It would not be farfetched to assume that in a few decades artificial intelligence will be a large part of our lives. It already plays a significant role even today- just look at Siri or Cortana for example. These words are very familiar because we can ask them various questions and they probably answer them accurately.
Continue reading “AI- Seeing the Future!”
Financial Services today is an umbrella that covers everything from bank loans to insurance services. There are so many functions involved in the financial services sector that it is easy to lose count. In technical terms, financial services are the economic services provided by the finance industry, which encompasses a broad range of organizations that manage money, including credit unions, banks, credit card companies, insurance companies, accountancy companies, consumer finance companies, stock brokerages, investment funds and some government sponsored enterprises.
Continue reading “How Financial Services firms are leveraging Big Data?”
The F here stands for FMCG and E for eCommerce…
FMCG, this term is being bandied about relentlessly these days. Fast Moving Consumer Goods or FMCG, as they are known by business insiders, are an imperative part of any industry all over the world. These are products that are sold quickly and at a relatively low cost.
Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products is very large.
Continue reading “Mind your Es(eCommerce) and Fs(FMCG)…”
It is a testament to the monopoly that the USA holds over the world today, that most market pundits and the top tier management is talking about Thanksgiving, Black Friday and Cyber Monday, non-stop. The trends, the latest ideas, and especially the sales, are all anyone will speak about.
Thanksgiving is majorly celebrated in the United States and Canada, and yet people all over the world are using it to propel their own sales and brand image in the country of dreams- USA. The cultural connotations of Thanksgiving are similar to many other celebrations held all over the world. It is a day of giving thanks for the blessing of the harvest and of the blessings in the preceding year.
The word ‘thanksgiving,’ means just that, giving thanks. A beautiful thought, that when echoed by a whole nation, becomes not just cultural, but secular as well. But roots of the idea aside, these days, at least internationally, Thanksgiving is known for the Black Friday and Cyber Monday phenomena, which marks a gift buying frenzy, just before the start of the holiday season and Christmas.
Continue reading “Black Friday- The Mandatory Article!”