Global fashion retailer Zara recently caused a public uproar following accusations that the brand copied the work of independent artists. Last week, Los Angeles-based artist Tuesday Bassen announced on her instagram account that she had filed an official complaint against Zara for copyright infringement. She joins at least a dozen artists who allege Zara stole their designs, adding their work to products without the permission or compensation of the artists.
The ephemeral global apparel business is a challenge to stay in and adapt to. The size of the global apparel business is growing exponentially and is expected to generate double digit growth between now and 2020, much of it coming from developing markets.
In a world so saturated with choices, retailers and manufacturers are having to change their ideas about fashion with the speed of light, or perish!