Why consumer generated content could be a boon for brands

pictures boon brands

Thanks to the rise of smartphones, everyone is a photographer these days. That could be a major help to some retailers. In the U.S. alone, there are some 190.5 million smartphone users of all ages—73.4% of internet users and 59.3% of the population, according to eMarketer. By 2019, the smartphone audience will reach 236.8 million, or 85.5% of internet users and 71.4% of all consumers in the country. And all those smartphones, tiny as they are, sport really good lenses and superb sensors.

By Retail Dive on 23rd May 2016

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With Subscription Beauty Boxes, Rules of E-Commerce Don’t Apply

birchbox subscription

The multibillion-dollar industry is powered by complex packing and shipping, often performed manually from sprawling warehouses. They must receive and store batches of entirely new products each month. When it’s time to ship, the products are lined up along conveyor belts so workers can arrange them in the exact same formation tens—or hundreds—of thousands of times during a frenzied week of packing.

By The Wall Street Journal on 19th May 2016

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What did Google’s last search results change mean for retailers?

Google new search

Retailers’ impressions declined 15% after Google eliminated 30% of its paid search placements in February. When Google removed three ads, or 30% of the ad inventory, from desktop search results pages in February, many expected cost-per-click prices to soar, according to new analysis of Adobe Digital Index data. The search giant’s largest advertisers are reaping the benefits of the change.

By Zak Stambor - Internet Retailer on 11th May 2016

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How Analytics is Predicting the Fate of Jon Snow (and the Next to Die on Game of Thrones)

Analytics game of thrones Image

As long as the Internet has been around, there have been people comparing and compiling details about every topic of interest across the globe, cramming the data into wikis, building web pages chock full of facts, and using it to one-up each other on message boards. It’s how we’ve arrived at information banks like IMDB, Wikipedia, and Numbeo.One of these massive online collections is the Wiki of Ice and Fire, a fan-created website based on George R.R. Martin.

By Salesforce on 22nd April 2016

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Offline Escape and the Future of Retail

coachella music festival

In July of 2015, the Coachella Valley Music and Arts Festival hit a milestone. Sales exceeded $84.25 million with 198,000 tickets sold — a record for the event that’s only been in existence since 1999. Attendance records are nothing new for Coachella. It has beaten its own benchmarks consecutively in each of the last four years. Coachella’s success isn’t unique either. Lollapalooza, The Governors Ball and Bonnaroo have all enjoyed similar exponential growth.

By Business Of Fashion on 18th April 2016

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17 of the best tech stories you missed this Easter weekend

Tech Stories Image

Easter is a time to take a break. To step back and spend some time with your friends and family. Of course, if you did spend the weekend doing that, there’s a good chance you missed the biggest and best stories that happened while you weren’t paying attention. Luckily you for you, they’re all here in one handy list. You’re welcome.

By The Next Web on 28th March 2016

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Why Jet.com Spent $90 Million On A 14-Year-Old Online Furniture Retailer

Jet.com $90 Million Spent

When Jet.com CEO Marc Lore revealed last month that his startup had purchased Hayneedle, an online furniture retailer, the serial entrepreneur called the move “opportunistic.” At the time however, he declined to say how much his company paid for the Omaha-based company. Documents obtained by FORBES show that Jet, an Amazon.com AMZN -0.38% challenger that has raised more than $700 million in venture capital funding and debt, paid $90 million for Hayneedle, which according to sources had been looking for an acquirer for at least three years.

By Ryan Mac from Forbes on 8th March 2016

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Adidas just announced that it sold 15 million pairs of Superstars last year

Adidas Superstar

Adidas AG executives are decidedly happy these days, thanks to Pharrell Williams. While they were throwing euros at Kanye West and letting him run amok in the design department, the sober heads in Herzogenaurach, Germany, pulled out a 45-year old basketball shoe called the Superstar and put it in Pharrell’s hands. Adidas declared 2015 "the year of the Superstar".

By Bloomberg from Business of Fashion on 4th March 2016

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How Retailers Are Benefiting from Prescriptive Analytics

Prescriptive Analytics Image

With the price transparency wrought by the Internet, retailers are finding it harder to compete. But thanks to big data analytics and machine learning, the smartest stores are gaining better margins by making small changes in their operations, increasingly by way of prescriptive analytics. Since the dawn of the free market, merchants have frettedabout setting prices. The invisible hand of the market naturally works to balance prices with supply and demand, but the mechanism works slowly

By Datanami on 11th February 2016

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Confidence in data quality leaves a lot to be desired

Data Quality Image

Based on a study by 451 Research of 200 C-level and senior IT leaders, the report reveals that fewer than half (40 per cent) of C-level executives and data scientists are ‘very confident’ in their organisation’s data quality. Yet a majority (94 per cent) recognise the impact poor data quality has on business outcomes. Areas that can be affected by poor quality data include lost revenue and bad decision-making.

By IT Pro Portal on 27th January 2016

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