This whitepaper breaks down the Indian fashion landscape into its categories and their various attributes while reflecting on average prices and discounts. As a retail tech startup, we felt obliged to share insights on this evolving market. Slated to become the youngest country on the planet by as early as 2021, India already has a sizeable chunk of millennials. This young, highly lucrative and influential demographic makes India a ripe market for global fashion players to operate in.
We gleaned insights from 1,784,090 SKUs across 12,058 brands identified by IncompetitorTM, our proprietary retail analytics platform. This research seeks to inform & conform brands, retailers and researchers about the dynamics of this flourishing market.Read More