Live insights on the trending fashion products can make a monumental difference to assortment and planning strategies. Adapt quickly to make the most of fleeting trends at the right time.
Bring the voice of consumer into your merchandising decisions. See what people are searching for down to specific keywords, navigation patterns, price points etc. Get access to conversions and cart values.
Fashion products come with nuanced attributes that influence buying decisions. With Hook’s sophisticated Similarity Engine you can track the exact and closest matches to your product, making it a powerful tool to establish competitive differentiators.