{"id":2014,"date":"2016-12-15T23:36:16","date_gmt":"2016-12-15T18:06:16","guid":{"rendered":"http:\/\/www.intelligencenode.com\/blog\/?p=2014"},"modified":"2026-01-06T14:32:01","modified_gmt":"2026-01-06T09:02:01","slug":"millennials-baby-boomers-retail-sales-strategies-that-appeal-to-both","status":"publish","type":"post","link":"https:\/\/www.intelligencenode.com\/blog\/millennials-baby-boomers-retail-sales-strategies-that-appeal-to-both\/","title":{"rendered":"Millennials vs. Baby Boomers: Retail Sales Strategies That Appeal to Both"},"content":{"rendered":"

For decades, marketers have spent every last cent they had tailoring their retail sales strategies to appeal to Baby Boomers. Boomers, once the largest generation, have now been overtaken by Millennials, who are the largest <\/span>living segment of the population<\/span>. Millennials, who are roughly ages 18-36, are the generation everyone loves to hate, dismissing them as lazy, whiny, and unwilling to work. <\/span><\/p>\n

Don\u2019t believe the negativity. Generations have always sniped at one another, and the negative Boomer opinion of Millennials is a mere repetition of this trend. Most negative beliefs about Millennials <\/span>are untrue<\/span><\/a>. So don\u2019t allow the hype about the younger generation to cause you to neglect this important market segment. <\/span><\/p>\n

Baby Boomers <\/span>still spend the most money<\/span><\/a>, but Millennials will <\/span>eventually overtake them<\/span><\/a>. To succeed, your retail sales strategies must include both generations. Doing so might even be easier than you think. Baby Boomers and Millennials might be locked in a generational war, but they share much in common that you can use to your brand\u2019s advantage. <\/span><\/p>\n

How Baby Boomers Spend Money<\/b><\/h2>\n

Baby Boomers are the most affluent generation, spending <\/span>$230 billion<\/span> in consumer goods. They were the first generation to widely invest in retirement accounts, and now those accounts are paying off. They were also raised by a generation that survived the Great Depression. This means that, while Baby Boomers can afford to spend money, many are reluctant to do so without a compelling reason. Your retail sales strategies must account for this discrepancy. <\/span><\/p>\n

While mainstream media suggests that Millennials are the technology-addicted generation, research suggests otherwise. Boomers spend just as much time on digital media, and <\/span>they watch more television<\/span><\/a>.<\/span><\/p>\n

So what do we know about how Baby Boomers spend money? Here are some <\/span>insights from recent research<\/span><\/a>: <\/span><\/p>\n