{"id":2804,"date":"2017-12-03T17:00:25","date_gmt":"2017-12-03T11:30:25","guid":{"rendered":"http:\/\/www.intelligencenode.com\/blog\/?p=2804"},"modified":"2026-04-27T12:38:22","modified_gmt":"2026-04-27T07:08:22","slug":"5-brilliant-ways-get-people-spend","status":"publish","type":"post","link":"https:\/\/www.intelligencenode.com\/blog\/5-brilliant-ways-get-people-spend\/","title":{"rendered":"Merchandising Wins: 5 Tools To Get Shoppers To Spend"},"content":{"rendered":"

Consumers are ravenous for a great shopping experience and proven practices can help retailers add sizzle to their offerings. In fact, boosting sales per customer is easier than retail companies might expect. During these final weeks of 2017, retailers can boost \u201cshare of wallet\u201d by appealing to consumers\u2019 needs, emotions and senses.<\/p>\n

Here are five ways to maximize your retail sales across channels.<\/p>\n

<\/p>\n

1. Emails work better than you think<\/h2>\n

Why wait for shoppers to come to you, when you can go to them? Email marketing campaigns give retailers a powerful, direct and personalized way to engage their audience.<\/p>\n

\"Marketing
MarketingSherpa Survey : 72% Communication happen through Email<\/figcaption><\/figure>\n

What\u2019s better, consumers actually prefer<\/em> to receive emails from companies \u2013 more than any other form of communication. While it sounds counter-intuitive, a MarketingSherpa study found 71% of American adults prefer to communicate with companies via email. That exceeds social media, text messages and phone calls combined<\/em>.<\/p>\n

Email\u2019s prevalence and popularity also gives retailers the opportunity to meet consumers where they already spend their time. At any given moment, more people are logged in on email than social media. Adobe reports we are spending 17% more time in our inboxes compared to last year.<\/p>\n

Targeted email campaigns can solve common omnichannel pain points. Consider Amazon\u2019s emails alerting shoppers to timely sales, such as \u201cSave up to 54% today!\u201d and \u201cSave $5 on Whole Foods Market products.\u201d Amazon also gently reminds consumers their abandoned cart items and recommends products according to recent browsing and buying patterns.<\/p>\n

For your eCommerce site, use your consumer data insights to send targeted email campaigns. Email can enage and retain your customers, and influence them to keep coming back to buy more.<\/p>\n

2. Navigation is a science<\/h2>\n

A thoughtful, well-designed route to checkout, including effective in-store and online layouts, can maximize impulse buys. For instance, tucking away essentials and utility buys amidst impulse buys is a classic trick retailers often use.<\/p>\n

Can your website architecture mimic this approach? Using strategic balance, design the shopper\u2019s journey by sprinkling in enough deals and product highlights to entice them to buy. Also refrain from offering too many options. Excessive promotions can annoy shoppers, driving them to abandon their carts, which is easier to do online than in stores.<\/p>\n

\"Next<\/p>\n

Retail store experts study how we walk around and grab products, then design the store layout to spark sales. Constant layout changes can also pleasantly baffle shoppers into noticing new merchandise. Since our youth, we have been conditioned to derive joy from receiving new things.<\/strong>That\u2019s why <\/strong>shoppers often savor the surprise and delight of discovering what\u2019s \u201cnew and \u201cnow.\u201d We even share our novel treasures with our Instagram and Facebook friends.<\/p>\n

To drive excitement, Target is investing in store improvements over the next three years to create a fresh new look. Changes include curved center aisles for greater visibility and two entrances for easier access.\u00a0 Bold window displays also add immediate emotional impact to boost buying behavior.<\/p>\n

On your eCommerce site, how can you use navigation to entice shoppers without overwhelming them as the browse for products?<\/p>\n

\"New<\/a><\/span><\/span><\/p>\n

3. Trials and Demos: Not-so-free samples
\n<\/strong><\/h2>\n

Freebies are the best ads and salespeople for your product, consistently boasting effective response rates. By giving customers free trial packs, the retailer or brand demonstrates their confidence in the product\u2019s quality and performance. Sampling also reminds the customer that the power of decision lies with them, and they can feel assured the product is tried and tested.<\/p>\n

\"Starbucks<\/p>\n

The priniciple of reciprocity is at play here. When customers receives something for free, they feel compelled to give back (buy buying merchandise) to bring balance to the relationship. Shoppers even \u201cfeel a level of social \u2018pressure\u2019 to make a post-sample purchase.\u201d<\/p>\n

That\u2019s why Costco is committed to free food sample and Starbucks\u2019 offers free beverage samples. Yet successful sampling goes beyond edibles and packaged grocery. Beauty and personal care items work too. Samples of swanky Orogold Cosmetics moisturizer prompts shoppers to try it in the hopes they invest in a full container.<\/p>\n

Companies aren\u2019t giving samples away for altruism \u2013 it\u2019s full-on capitalism, as there\u2019s a direct link between samples and sales. Despite the cost of giving items away for free, sampling pays off. Retailers have boosted sales by as much as 2,000% by initiating low-risk product trial to earn consumer confidence.
\nWhen a shopper places an online order, could your company throw in free samples to promote trial and brand trust?<\/p>\n

4. Check-out Aisles<\/h2>\n

Let\u2019s be real: One of the most dreaded parts of a shopper\u2019s in-store journey is the time-sucking checkout line. Yet this point-of-sale experience represents a lucrative opportunity for retailers to invigorate bored shoppers. Showcasing a rainbow of attractive travel packs, accessories and single-use products awakens their senses as they wait.<\/p>\n

To spark spontaneous purchasing, retailers have strategically placed affordable items along the checkout lanes since the 1950s.\u00a0It\u2019s an effective practice, too. A.T. Kearney found 40% of shoppers spend more money than they had planned to spend in store.<\/p>\n

Distracting in-store customers with impulse products works best with a single serpentine line. (Multiple lines for multiple registers are less effective). That\u2019s because retailers can create more shelf space for diverse impulse products, which every customer sees.<\/p>\n

On your eCommerce site, can you make the checkout process helpful and alluring. For instance, can you add colorful reminders of affordable impulse purchases?<\/p>\n

5. When it comes to delivery, \u201cfree\u201d is the magic word<\/h2>\n

Ideally, fast and free is where it\u2019s at in eCommerce. Setting a minimum spending threshold for free delivery can work wonders for online retail. So can incremental spends tied to expedited shipping.<\/p>\n

One report found 93% of survey respondents said free shipping encouraged them to buy more online. Another study found a 48% increase in new customer acquisition with a select free shipping offer.<\/p>\n

Consumers now expect free shipping, which has evolved into a competitive necessity for online retailers. Forbes recently declared that \u201cfor all retailers, the future is fast, free shipping.\u201d Shipping fees can act as obstacles on the path to purchase. Removing such costs can make the transaction much more desirable to increasingly savvy shoppers.<\/p>\n

In eCommerce, companies must now \u201cpay to play,\u201d so incurring delivery expenses is now a common cost of doing business. Can your website get in the game by offering the free delivery consumers now expect?<\/p>\n

Ultimately, simple solutions lie within retailers\u2019 grasp to increase revenue by improving the customer experience, both in-store and online<\/strong>. <\/strong>Use emails, navigation tactics, sampling, checkout opportunities and free delivery. These tactics will add sizzle to your offerings and keep customers hungry for more.<\/p>\n

We can help you with our Trending Module, you will feel certain, confident and clear about what shoppers want. Informative big data insights show you emerging retail trends and patterns so you adjust to consumer preferences.<\/i> Get a free assessment<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Consumers are ravenous for a great shopping experience and proven practices can help retailers add sizzle to their offerings. In fact, boosting sales per customer is easier than retail companies…<\/p>\n","protected":false},"author":2,"featured_media":2980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[912,258,358,968,626,629,898,936,904],"class_list":["post-2804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior","tag-consumer-psychology","tag-ecommerce-conversion","tag-in-store","tag-retail-merchandising-software","tag-retail-sales","tag-retail-stores","tag-retail-strategy","tag-shopper-behavior","tag-visual-merchandising"],"yoast_head":"\n5 Brilliant Ways to Get People To Spend More - Retail Tricks<\/title>\n<meta name=\"description\" content=\"Consider five retail tricks you can use to improve your in-store and online experience, earn more sales and end the year strong.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intelligencenode.com\/blog\/5-brilliant-ways-get-people-spend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchandising Wins: 5 Tools To Get Shoppers To Spend\" \/>\n<meta property=\"og:description\" content=\"Consider five retail tricks you can use to improve your in-store and online experience, earn more sales and end the year strong.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intelligencenode.com\/blog\/5-brilliant-ways-get-people-spend\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intelligencenode\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-03T11:30:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T07:08:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intelligencenode.com\/blog\/wp-content\/uploads\/2017\/12\/spend-more.png\" \/>\n\t<meta property=\"og:image:width\" content=\"895\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Intelligence Node\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bigdataNODE\" \/>\n<meta name=\"twitter:site\" content=\"@bigdataNODE\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Intelligence Node\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Brilliant Ways to Get People To Spend More - 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