{"id":4151,"date":"2019-04-02T13:44:32","date_gmt":"2019-04-02T08:14:32","guid":{"rendered":"https:\/\/www.intelligencenode.com\/blog\/?p=4151"},"modified":"2026-04-27T12:35:31","modified_gmt":"2026-04-27T07:05:31","slug":"deep-dive-into-uks-supermarket-assortments-ahead-of-brexit","status":"publish","type":"post","link":"https:\/\/www.intelligencenode.com\/blog\/deep-dive-into-uks-supermarket-assortments-ahead-of-brexit\/","title":{"rendered":"Deep-Dive into UK\u2019s Supermarket Assortments Ahead of Brexit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With increasing uncertainty about the impact of Brexit across the United Kingdom, there are major concerns about food security. Prominent UK grocers have increased the cumulative food supply across categories by 80% compared to the previous period. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The UK relies on a \u2018just in time\u2019 supply chain with other EU countries to receive fresh products with relatively shorter shelf lives. Fearing gridlock at ports, new customs checks, and high tariffs, UK retailers have begun stockpiling. &nbsp;A third of the food eaten in the United Kingdom is imported from the European Union. There is an even higher dependency in March as UK produce is out of season. 1 in 10 consumers began stockpiling food in February itself. &nbsp;Retailers increased their supply of fresh food by over 600% in March 2019 compared to March 2018, however their warehouse and chilled storage space are now treaching <a href=\"https:\/\/www.politico.eu\/article\/the-great-british-brexit-no-deal-stockpile-food-medicine-drugmakers-warehousing\/\" rel=\"nofollow\">capacity<\/a>. All these supply chain shocks have led to consumers facing 2x as many <a href=\"https:\/\/www.intelligencenode.com\/blog\/adjust-your-pricing\/\">price changes<\/a> as last year, with 50% more price changes from February to March alone. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In fear of leaving shelves empty, the Food Cupboard category consisting of dry foods like cereal, pasta, and biscuits saw a 390% spike in assortment compared to Q1 2018. Canned goods saw an even higher rate of stockpile with a 430% increase compared to Q1 last year.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"> To combat Brexit chaos in the beverage category too, retailers are also hoarding liquor. Stock in Q1 2019 is up over 250% compared to Q1 2018 with rum as the most active category and boxed wine facing the largest markups. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"3650\" src=\"https:\/\/www.intelligencenode.com\/blog\/wp-content\/uploads\/2024\/11\/brexit-final.webp\" alt=\"UK Grocery Retail tracker\" class=\"wp-image-9757\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">All data insights are powered by Intelligence Node\u2019s flagship competitive benchmarking solution powered by Deep learning AI and fed by the world\u2019s largest retail database. To get access to the full Brexit report on FMCG, OTC medication, and three more categories, <\/span><a href=\"https:\/\/www.intelligencenode.com\/contact-us\/\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With increasing uncertainty about the impact of Brexit across the United Kingdom, there are major concerns about food security. Prominent UK grocers have increased the cumulative food supply across categories&#8230;<\/p>\n","protected":false},"author":2,"featured_media":13412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[1043,1042,1045,1044,1046],"class_list":["post-4151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-brexit-prepping","tag-brexit-stockpiling","tag-brexit-stockpiling-food","tag-stockpiling-food","tag-uk-stockpiling-food"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Brexit Stockpiling Effect on UK Supermarkets<\/title>\n<meta name=\"description\" content=\"Explore the complexities of Brexit stockpiling, from supply chain disruptions to potential cost implications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intelligencenode.com\/blog\/deep-dive-into-uks-supermarket-assortments-ahead-of-brexit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deep-Dive into UK\u2019s Supermarket Assortments Ahead of Brexit\" \/>\n<meta property=\"og:description\" content=\"Explore the complexities of Brexit stockpiling, from supply chain disruptions to potential cost implications.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intelligencenode.com\/blog\/deep-dive-into-uks-supermarket-assortments-ahead-of-brexit\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intelligencenode\" \/>\n<meta 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