There\u2019s a serious need for brands to enforce a MAP policy<\/a> to monitor resellers. This isn\u2019t a fleeting matter affecting a handful of brands but a pressing issue for online retailers on a global scale. Even marketplace giants <\/span>Amazon<\/span><\/a> and <\/span>Alibaba<\/span><\/a> have acknowledged the headache posed by counterfeit products. Both companies have taken initiatives to help their third-party sellers better fight this growing problem, but fake goods still remain shockingly prevalent.<\/span><\/p>\n The channels where heavily discounted products are sold without the manufacturer\u2019s control is known as the <\/span>Grey Market<\/b>. Unlike the more infamous, behind-closed-doors Black Market, the Grey Market is usually <\/span>technically legal<\/span><\/a>, though it closely toes the line of lawfulness and is viewed quite unfavorably. Oftentimes, agents of the Grey Market are circumventing long-established rules and agreed-upon codes of conduct. Their deceitful behavior puts both the brand and customer at risk while reaping a fair bit of cash for the reseller.<\/span><\/p>\n In fact, the Grey Market has quickly grown to be a multibillion-dollar trade! Its rise has compounded the woes of luxury brands trying to combat sales slumps, currency fluctuations, and hesitant buyers. Industries such as Electronics, Beauty\/Wellness, Pharmaceuticals, and Liquor now <\/span>find themselves struggling<\/span><\/a> with additional hindrances related to price stability, post-sales services, and customer dissonance.<\/span><\/p>\n Hence, the importance of MAP enforcement; setting a consistent price with an effective brand compliance strategy can result in a <\/span>number of applicable benefits<\/span><\/a>. For one, it creates a level playing field for retailers of all sizes across all distribution chains. This means that local mom and pop shops won\u2019t get easily priced out by national brands. Another advantage is brand integrity: If all every retailer sells your product at the price you want, you can clearly dictate the item\u2019s perceived value. Additionally, an entrenched MAP policy serves to secure your margins by adding a safety net to your sales process.<\/span><\/p>\n Because MAP enforcement can be a difficult undertaking, many manufacturers have had no choice but to bend to the pressures of the grey market. And though sites like Amazon and Alibaba have started assisting in this battle, the weight of the burden still falls on you, the brand. Thankfully, there a<\/span>re numerous actionable strategies to help you get a grasp on your secondary sales.<\/span><\/p>\n Many companies<\/span><\/a> have taken actually taken the extra step in this endeavor by creating their own Grey Market Tracking departments with the goal of brand protection. Their duties often involve identifying resellers and converting them to authorized dealers to amicably mitigate the damage caused and build up new reliable sales funnels. In this way, these teams contribute to MAP enforcement and sustained brand legitimacy.<\/span><\/p>\n As for the tangible actions such departments take in their MAP compliance missions, that\u2019s where <\/span>Intelligence Node<\/span> resources come into play. You can utilize our insights to take proactive steps in the future towards securing your brand and boosting your products\u2019 market value.<\/span><\/p>\n Our <\/span>Brand Compliance Solution<\/span> enforces Minimum Advertised Pricing from a number of distinct angles. For starters, MAP monitoring<\/a> is made a great deal easier with our database which provides accurate market oversight. And on top of that, you can rest easy with the peace of mind that comes from our automated centralized system that ensures resellers adhere to proper pricing. If a MAP violation<\/a> occurs, the system will send the offending retailer a custom report proving their infraction and preparing you for any necessary follow-up measures.<\/span><\/p>\n Furthermore, all of these benefits are delivered in real time. Intelligence Node\u2019s <\/span>product tracking<\/span><\/a> is one of the fastest data tracking tools in the every market, refreshing every 10 seconds<\/a>. Unlike most crawls, which occur just once per day, our data\u2019s refresh rate ensures that your products are monitored during business operating hours across the globe. Plus, relevant pricing data and alerts regarding violations are promptly delivered to you as they come up.<\/span><\/p>\n We also offer unparalleled search capability for finding similar items and analyzing their price trends. In fact, our efficiency has evolved from 10 searches per second with a 6-machine cluster to 300 per second – all on a single machine!<\/span><\/p>\n All of these functions are powered by a Deep Learning AI that detects counterfeit products with superior product matching<\/a> via image analysis and attribute extraction. With these tools in hand, you can easily track unauthorized seller accounts and unenforced products, monitor online sellers in places like China, and bypass language and currency barriers. The capability to display full product assortments<\/a> on 3P marketplaces<\/a>, regardless if the UPCs are MAP-tracked or not, is an unbeatable advantage.<\/span><\/p>\n
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